Kapow Technologies Delivers on "Power of Less" Web 2.0 Expo Theme With iPhone Scheduler App

SAN FRANCISCO, CA, Apr 01 (MARKET WIRE) --
In the opening keynote presentation today at the Web 2.0 Expo, conference
leaders will demonstrate a mashup application for the iPhone created by
Kapow Technologies and IBM Rational EGL as an example of the "Power of
Less" theme.

"Traditionally, it would have taken at least 3 months and significant IT
resources to create and integrate a Web data source and serve it to a
mobile device," said Stefan Andreasen, founder and CTO of Kapow
Technologies. "But today, through rapid application development technology
from Kapow Technologies and IBM, two developers spent a total of three
hours creating a dynamic personalized Web application for the iPhone."

The Web 2.0 Mobile Scheduler is a very simple example meant to inspire
conference attendees to envision how new agile Web 2.0 applications can
empower knowledge workers to innovate with total freedom. In an ever more
challenging economy, this application showcases the modern Web services
and data integration tools available that can enable rapid creation of
applications, saving significant costs while increasing productivity and
leveraging existing IT assets.

With the Kapow Enterprise Web Data Server, companies can easily gain data
access to any intranet or extranet business application as well as any
website or application on the Web. Rapid data access is vital for today's
agile application development, like mobile, mashups and other types of
agile business applications. Regardless of whether or not developers have
programmatic access via an API, Kapow Technologies provides easy access to
enterprise and public Web data, then extracts and transforms it into a
standard Web service or data feed. This allows for simple integration with
application interface development tools, such as IBM Rational EGL or the
IBM Mashup Center, to power new situational applications for the
enterprise.

For example, the Kapow solution can enable sales professionals to get a
full 360-degree view of prospects and customers by automatically
extracting data from internal CRM systems, subscription data feeds such
as Edgar Online, corporate websites, blogs and social media sites
including LinkedIn, Technorati and Facebook. This powerful combination of
data sources can reveal up-to-the-minute insight on corporate news,
competitors, markets, suppliers, customers and financial information.

"Creating new applications out of internal and external data feeds to
empower knowledge workers is no longer a nice-to-have, it's a critical
business function," said Hayden Lindsey, Vice President and Distinguished
Engineer, IBM Rational Software. "Mashups have rapidly emerged as one of
the most compelling new technologies to help achieve the need for business
users to directly remix and gain insight from information in the context
of a secured enterprise environment."

Kapow Technologies is a leading provider of enterprise-class server
software that enables precise extraction and access to enterprise and
public Web data. As the number-one solution in its class for four years
running, Kapow Technologies consistently delivers strategic business and
IT results on budgets and timelines that were once thought impossible.
Consequently, the solution received top honors in the enterprise tools
category of the 2008 JOLT Awards as Best Enterprise Tool.

To learn more about Kapow Technologies solutions, please visit
www.kapowtech.com. To learn more about IBM's Web 2.0 initiatives, please
visit: www.ibm.com/software/info/web20.

About Kapow Technologies

Kapow is the best choice when developers and knowledge workers want to
access, enrich, and serve real-time noise free Web data... with no coding!
The Kapow Web Data Server, based on the company's patented, visual
programming and IDE technology, powers solutions in Web and business
intelligence, portal expansion, SOA/ WOA enablement, and content migration
-- enabling line-of-business and IT to rapidly create new business
applications in a fraction of the time and cost compared to traditional
software development methods. The JOLT award-winning Kapow Web Data Server
has more than 300 customers from leading Fortune 1000 companies such as
AT&T, Wells Fargo, Intel, DHL to global enterprises such as Vodafone, Audi
as well as leading Web 2.0 companies such as SimplyHired. Kapow
Technologies also has partnerships with SAP, IBM, and Oracle.

Media Contacts
Kapow Technologies:
Kurt Foeller
+1 415-578-3251
Email Contact

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