BACARDI(R) Introduces Dragon Berry(TM) Flavored Rum

MIAMI, April 2 /PRNewswire/ -- BACARDI(R) today announced the launch of
BACARDI(R) Dragon Berry(TM), the latest addition to the BACARDI family of
Flavored Rums. Dragon Berry offers the light, fruity flavor of strawberry,
infused with the crisp, fresh flavor of dragon fruit.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090402/NY93337 )

As the leader in the flavored rum category, BACARDI is the first brand to
introduce dragon fruit to the spirits category. This unique ingredient is an
emerging superfruit with a bold, tropical taste that creates a truly
exceptional flavor experience when combined with strawberry. BACARDI Dragon
Berry is the perfect complement to the innovative forward thinking of BACARDI
and is the next evolution in the flavors portfolio.

"In today's environment, flavored rums continue to drive innovation in the rum
category," said Gordon Chisholm, brand director, BACARDI Flavored Rums. "The
addition of BACARDI Dragon Berry brings together the classic taste of
strawberry and enhances it with the exciting and dynamic flavor of the exotic
dragon fruit. The result is a fresh, one-of-a-kind taste that builds on
BACARDI's leadership position within the flavored rum category."

BACARDI Dragon Berry packaging features a distinctive label design that
emphasizes the unique look and taste of this tropical fruit. With a suggested
retail price of $13.99 for a 750-ml bottle, the 35% alcohol-by-volume rum also
comes in 200-ml., 375-ml., 1-liter and 1.75-liter sizes. BACARDI Dragon Berry
joins such other BACARDI celebrated flavored rums such as BACARDI(R)
LIMON(TM), the best-selling flavored rum in the world, BACARDI(R) O(TM)
,BACARDI(R) COCONUT(TM), BACARDI(R) RAZZ(TM), BACARDI(R) BIG APPLE(TM),
BACARDI(R) GRAND MELON(TM), and BACARDI(R) PEACH RED(TM).

BACARDI Dragon Berry has a versatile taste that can create any cocktail using
such mixers as ginger ale, lemonade and lemon-lime beverages. In addition,
BACARDI Dragon Berry can be enjoyed in a wide range of specialty cocktails
that include: Dragon Bite, garnished with raspberries; Dragon Daiquiri
Martini, paired with Pomegranate Syrup; and Dragon Berry Lemonade which
combines fresh squeezed lemon juice, cranberry juice and simple syrup, just to
name a few.

This strawberry rum infused with dragon fruit is designed for mixability and
will be available nationwide beginning in May 2009. For more information,
please visit www.BACARDI.com.

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo
Bacardi began producing his remarkable light-bodied, smooth rum - BACARDI, the
world's favorite premium rum brand. Today, BACARDI rum is produced in Puerto
Rico, following the production legacy set forth by Don Facundo - crafted in a
five step distillation process, aged in American white oak barrels, and
filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of
one of the world's leading spirits and wine producers. The company boasts a
portfolio of some of the most recognized and top-selling spirits brands in the
United States including BACARDI(R) rum, the world's number-one selling rum;
GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R)
Blended Scotch whisky, the number-one selling blended Scotch whisky in the
United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the
spirits industry; CAZADORES(R) blue agave tequila, the number-one premium
tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in
vermouth; and other leading and emerging brands.

BACARDI(R) DRAGON BITE

2 parts BACARDI(R) Dragon Berry(TM)
1/2 part Lychee Syrup
1/2 part Fresh Lime Juice
1 part Pineapple Juice
1 part Cranberry Juice

Combine all ingredients into a tin filled halfway with ice. Shake 4-6 times
and strain into a glass filled with ice. Garnish with a lemon wedge and 3
fresh raspberries speared.

BACARDI(R) DRAGON DAIQUIRI MARTINI

1 part BACARDI(R) Dragon Berry(TM)
1/2 part Pomegranate Syrup
1 part Fresh Lime Juice
1 part Simple Syrup

Combine all ingredients into a mixing glass filled with ice. Shake for 10
seconds and strain into a martini glass with a sugar rim. Garnish with a lime
wedge.

BACARDI(R) DRAGON BERRY LEMONADE

2 parts BACARDI(R) Dragon Berry(TM)
1-1/2 parts Fresh Squeezed Lemon Juice
1-1/2 parts Simple Syrup
1 part Cranberry Juice
1 part Top with Club Soda

Combine all ingredients (except club soda) into a tin filled halfway with ice.
Shake 4-6 times and strain into a glass filled with ice. Top with club soda.
Garnish with a lime wedge.

For additional information:
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.bacardi.com

(C) 2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND
COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM SPECIALTIES-EACH 35%
ALC.BY VOL.

SOURCE BACARDI Flavored Rums

Cortney Silverman, Senior Account Executive, Corbin & Associates, LTD.,
+1-212-246-3586, or Cortney@corbinpr.com, or Joe Gerbino, Manager, Corporate
Communications & Public Relations, BACARDI U.S.A., INC., +1-305-573-8600 ext.
1421, jgerbino@bacardi.com