A Seismic Shift in Earthquake Detection: Tracking Early Impact Through the Internet

Mon Apr 6, 2009 8:00am EDT

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A Seismic Shift in Earthquake Detection: Tracking Early Impact Through the
Internet

Digital Element's IP Intelligence Helps European Seismological Organization
Accurately Identify Affected Locations in Less Than 10 Minutes

ATLANTA and PARIS, April 6 /PRNewswire/ -- By tracking the number of hits to
its website after an earthquake, the European-Mediterranean Seismological
Centre (EMSC), based in Arpajon, France, can accurately measure the impact of
the event, in near real time. EMSC is using Digital Element'sIP Intelligence
technology to accurately detect the areas affected by an earthquake based on
the geographic location of each site visitor.

A number of seismological centers have websites that collect real-time
earthquake information, but EMSC has developed an original system to organize
the data into "felt maps" that determine where earthquakes are felt,
regardless of their magnitude. While traditional seismological procedures can
take up to several hours to register the impact of an earthquake, felt maps
can provide in-situation information on the impact of an occurrence in less
than 10 minutes.

"This approach focuses on the reaction of the population rather than the
physical seismological data from the earthquake itself," said Remy Bossu,
Secretary General, EMSC.  "Measuring the extent of an earthquake as quickly as
possible is critical to determining the impact to surrounding population
centers and their infrastructures. Therefore, we needed to have the most
reliable source for IP location.  We evaluated all vendors in the marketplace
and found Digital Element's IP Intelligence solution to be the most accurate."
 

Once an earthquake is felt, witnesses often rush to the EMSC website to find
out the cause of the shaking. This is often the first expression of a felt
earthquake -- a surge in the site's hit rate. In order to find out where the
earthquake was felt, EMSC uses IP Intelligence to identify site visitors'
geographic locations down to a city level. The locations exhibiting increases
in visitors are then automatically mapped. The system is also capable of
mapping damaged areas, as they are characterized by a significant lack of
visitors. 

"We have been able to create an amazingly relevant, yet non-traditional
application, for our IP Intelligence solution," said Frank Bobo, Vice
President of Business Development  for Digital Element. "Even though EMSC has
operated felt maps for some time now, we are excited to bring the needed
technology capabilities to accurately tie IP addresses to locations across a
number of different countries. EMSC's use of our technology validates the
important role geography plays even in the online world."

Every year, millions of people around the world experience earthquakes. In the
last two years, EMSC's felt maps have been triggered about 40 times for
earthquake events in Europe and the Mediterranean, ranging from magnitude 2.7
to 6.1. 

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a
non-invasive, privacy-sensitive technology that automatically uncovers
geographic information, connection speed, domain name, ISP, language and other
characteristics about online users based solely on their IP addresses. This
knowledge enables online businesses to customize content for more accurate and
profitable online interactions, making it ideal for targeted advertising,
content localization, geographic rights management, local search and enhanced
analytics. Digital Element's patented IP Intelligence solution with its
exceedingly accurate geolocation capabilities is used by industry-leading
advertising networks, web publishers, search engines, social networks,
e-tailers, analytics platforms, and online enterprises around the world to
revolutionize the way people experience the Internet. 
 
Digital Element is a business unit of Digital Envoy, part of Landmark
Interactive, a Landmark Media Enterprises Company. For more information about
Digital Element, visit http://www.digital-element.net.

About European-Mediterranean Seismological Centre
The European-Mediterranean Seismological Centre (EMSC) is an international,
non-governmental, and non-profit association based at the Laboratoire de
Detection et de Geophysique (LDG) of the French Atomic Energy Commission in
Essonne, France. The EMSC's activities include scientific projects and
developments related to seismic monitoring and seismic hazard. In addition to
its scientific activities, EMSC aims to improve research and collaboration in
seismology, and runs an operational alert system for potentially damaging
earthquakes in the Euro-Med region and large events worldwide as part of its
real-time earthquake information system available at  www.emsc-csem.org.



SOURCE  Digital Element

For Digital Element, Jan Sisko, Carabiner Communications,
jsisko@carabinerPR.com, +1-678-461-7438; or For EMSC, Remy Bossu,
bossu@emsc-csem.org
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