Criswell Associates Reunites with Alan Randolph

Award-Winning Industry Veteran Named Executive Vice President/Chief Strategic
Officer of San Francisco-Based Marketing Firm
SAN FRANCISCO--(Business Wire)--
Criswell Associates (www.criswellassociates.com), a leading San Francisco-based
marketing communications and political consulting firm, has reteamed with
highly-decorated marketing expert Alan Randolph, naming him Executive Vice
President/Chief Strategic Officer of the firm.

In his new role, Mr., Randolph will be responsible for driving the firm`s
decision-making and strategic planning initiatives that are key to developing
marketing communication tools that engage the target, deliver results and build
the brands of the firm`s clients.

"Landing a seasoned and widely-respected talent of Alan`s magnitude is a major
triumph," said Bill Criswell, President and CEO of Criswell Associates.
"Bringing him aboard strengthens our talent pool and will help us further
develop the strategic foundations that will grow our existing clients`
businesses and attract new clients."

Mr. Randolph`s association with Criswell Associates dates back to 1998, when he
was Executive Vice President/Managing Director, Executive Creative Director of
the Grey Global San Francisco office. At that time, he retained Criswell
Associates` public relations team to build the agency`s awareness and brand
cache, which ultimately contributed to a 178 million dollar increase in
capitalized billing within three years.

"The decision to work again with Bill and his company was a no-brainer," said
Mr. Randolph. "We have a history working well together, and the opportunity to
leverage and build upon the quality of work that Criswell Associates has
produced over the years is an exciting prospect."

Prior to Grey, Mr. Randolph held executive creative management positions with
Euro/ RSCG, Foote, Cone & Belding and Hill Holliday. He has worked in virtually
every major marketing category, including: automotive, telecommunications,
financial services, consumer package goods, health care, technology, insurance,
media, retail, hospitality/entertainment and travel. He has developed profitable
brand strategies and award-winning integrated marketing communication assets for
numerous international and Fortune 500 companies, including Microsoft, Reebok,
Nissan, Levi Strauss, MGM Properties, Cisco, Oral-B, Bank of America, Oracle,
Blue Shield and 24Hour Fitness.

Mr. Randolph has won over 100 awards of excellence, including: Clios, Addys,
Andys, Tellys, International Broadcasting Awards, International Film &
Television Society Golds, Mobius Golds, Best in the West, The United States
Commercial Film Festival, Pioneer Awards and The Caples International Award for
Direct Marketing, as well as numerous "best of category" and "best of show"
awards from local and regional competitions.

Mr. Randolph has served on the Board of Directors for the Sierra Arts
Foundation, The American Advertising Federation and the Ronald McDonald House.

About Criswell Associates

Founded in 1976, Criswell Associates (www.criswellassociates.com) is a
full-service marketing communications firm that is organized to provide services
nationally or on a regional basis. The firm provides a variety of services,
including advertising, media buying, public awareness campaigns, marketing
communications and special events for consumer products and services and
political campaigns. Criswell Associates has been honored with 32 national
awards for various broadcast film/video production assignments.

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Criswell Associates
Bill Criswell, 415-398-2220
Bill@CriswellAssociates.com

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