Wow Green International to Launch Worldwide Expansion at Vegas Event

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Mon Apr 6, 2009 10:05am EDT

Hard Rock Hotel & Casino will host September gala for thousands of green
visionaries
DETROIT--(Business Wire)--
Wow Green International, www.wowgreen.net, a relationship marketing company of
safe, green household cleaners, has announced that it will host the company`s
Worldwide Launch and first national convention at the Hard Rock Hotel and Casino
in Las Vegas from September 23 to 25, 2009. 

"The response to our vision to `free the world of toxic chemicals, one household
at a time` has been tremendous," said Allie T. Mallad, founder and CEO of Wow
Green International. "Since our initial launch in February, we`ve signed up
thousands of distributors in the U.S. alone. Now the buzz from our international
friends who are eager to green their homes and understand the magnitude of
extending our planet`s longevity continues to be overwhelming." 

The company`s product line features 12 household cleaners including everything
from dishwashing liquid to carpet and upholstery cleaner. Each is a unique,
proprietary blend of enzymes that are safe for children and pets. The products
are manufactured, packaged and shipped from Wow Green International`s facility
in Portage, Indiana and are sold through a rapidly growing distributor network. 

Wow Green`s CEO Allie Mallad is formerly the world`s largest Little Caesars
franchisee with 159 locations, and he also owned 10 other national chains. He is
considered to be an expert by many in the franchising community. 

"In addition to helping people eliminate dangerous toxins from their homes,
we`re providing a financial opportunity that is greatly needed in today`s tough
economy," said Mallad. "Franchising can be a lucrative and at the same time an
expensive investment. Wow Green`s business model makes it possible for anyone to
attain financial freedom with minimal start-up costs." 

In advance of the Worldwide Launch in Las Vegas, Mallad and his executive team
are conducting a series of regional training sessions across the U.S., including
Florida, California, New York and Michigan. The Las Vegas event will include
general sessions with nationally recognized speakers, a variety of training
workshops, award presentations and entertainment for Wow Green distributors and
others. 

"Everyone needs cleaning products, no matter what their economic status," added
Mallad. "If you could replace toxic brand names with an eco-friendly alternative
for basically the same price, why wouldn`t you?" 

Online registration for the Worldwide Launch is now available on the company`s
web site, www.wowgreen.net. Early registration is recommended as space is
limited. For those who register by July 1, 2009, the cost for the three-day
conference is only $169, and $79 to attend a special dinner banquet. The web
site also includes a link to hotel reservations with special discounts for
conference attendees. 





Media Contacts
Rob Elliott
Vice President, Marketing
Wow Green International, LLC
248-431-3771
or
Margaret Blohm, APR
Margaux & Associates, LLC
313-406-3467 office
313-377-0735 cell
mblohm@margauxpr.com



Copyright Business Wire 2009

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