Allegiance, Inc. Wins CRM Magazine Top Service Award for Enterprise Feedback Management

SALT LAKE CITY--(Business Wire)--
Allegiance, Inc., a leading provider of voice-of-the-customer solutions that
help companies capitalize on engagement, today announced that it has been
awarded the top 2009 Service Award for Enterprise Feedback Management (EFM) by
CRM Magazine, the industry`s leading publication. Winners were determined
through an extensive three-month process and proprietary rating formula that
involves industry analysts, financial and corporate information, product and
functionality assessments, and scores reflecting customer satisfaction.
Allegiance ranked highest compared to other EFM vendors in reputation for
customer satisfaction, depth of functionality and company direction.

Allegiance is the provider of the Engage EFM platform, a feedback system that
continually collects and analyzes the voice of customers and employees through
multiple channels (email, Web, print, phone) into a central database for
analysis and action. Encompassing a family of solutions, Allegiance Engage
includes customer loyalty and employee retention solutions combined with
professional services, training and support. Allegiance experts help companies
to select the best feedback channels, customize surveys and execute a strategic
action plan to yield measurable results.

"Receiving this award is the best kind of recognition because it means
Allegiance is meeting and exceeding customer expectations by providing
exceptional products and services," said Adam Edmunds, Allegiance CEO. "At
Allegiance, building customer loyalty and engagement is our number one priority.
Today, customer engagement is needed more than ever because it has a powerful
impact on retention, growth and profits."

CRM magazine's sixth annual CRM Service Awards honor the vendors, consultants,
and end-user companies focused on high-quality customer experiences through the
sophisticated integration of people, processes, and technologies. With this
year's awards, CRM has expanded its scope to a record eight categories. In each,
the magazine named one Service Winner, denoting the highest score compared to
its peers.

The 2009 CRM Service Awards will be presented at the CRM Evolution 2009
Conference (http://www.destinationCRM.com/conferences) at the Marriott Marquis
in New York later this year. An expanded version of the results have been
published in the April 2009 issue of CRM magazine--available in print and in
digital NXTBook format
(http://www.nxtbook.com/nxtbooks/crmmedia/crm0409/index.php). The awards package
was unveiled online on April 1, 2009, at http://www.destinationCRM.com.

About CRM magazine

CRM magazine is the leading publication of the customer relationship management
industry, covering sales, marketing, customer service, and strategy. The
magazine also administers and hosts the annual CRM Evolution conference. Each of
these properties is designed to serve customer-centric business initiatives, and
leaders who recognize CRM as a key strategy for creating enhanced customer value
in any industry. For more information about the magazine, its editorial
calendar, or CRM in general, please visit www.destinationCRM.com. The
destinationCRM Web site and the monthly magazine are properties of CRM Media, a
division of Information Today, Inc.

About Allegiance

Allegiance, Inc. offers feedback management software to help organizations grow
customer and employee loyalty and engagement. The Allegiance Engage Software
platform facilitates survey creation and gathers responses and unsolicited
comments in real-time into a centralized online system, saving time, effort and
money. Allegiance solutions measure customer and employee engagement, revealing
precise actions to grow engagement and increase revenue. Allegiance Enterprise
Feedback Management (EFM), predictive analytics, and professional services
combine to help businesses capitalize on engagement. For more information about
Allegiance, visit http://www.allegiance.com.

Allegiance, Inc.
Chris Cottle, 801-617-8034
chris.cottle@allegiance.com
or
Chereskin Communications
Valerie Chereskin, 760-942-3116
valerie@chereskincomm.com

Copyright Business Wire 2009