Char-Broil(R) Makes Infrared Grilling Even More Affordable

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 8:00am EDT

Commercial Series and RED grill lines feature new lower price points

COLUMBUS, Ga., April 7 /PRNewswire/ -- New for the 2009 grilling season,
Char-Broil - America's oldest and largest grill brand - introduces three
infrared grills priced under $450. Traditionally, many high-priced grills
offer infrared cooking through one "sear" burner, but Char-Broil's affordable
grills feature infrared heat across the entire grill surface for true steak
searing and juicier results.

Two of the new grills, part of the award-winning Commercial Series line, are
available exclusively at Lowe's stores nationwide.   The Char-Broil Infrared
Urban Grill boasts all the features of a full-sized infrared grill, but comes
in a smaller package.  Ideal for small spaces, this grill's two burners offer
465 square inches of total cooking space and 20,000 BTUs.  Folding side
shelves make this $269 model easy to store.  The Char-Broil Infrared
Commercial Series Three-Burner Grill features 680 total square inches of
cooking space, three stainless steel burners and a 13,000 BTU side burner for
$399.  

Each of these Commercial Series grills cooks with Char-Broil's patented
Quantum(R) technology, a unique system that combines infrared and convective
heat for more accurate results and an enjoyable grilling experience. Infrared
heat radiates off of the solid surfaces of the grill while convective heat
rises through small perforations in the infrared emitter. The all-stainless
steel system demonstrates superior durability over ceramic infrared cooking
systems and eliminates flare-ups that can burn food.

The new $449 Char-Broil RED infrared grill, available exclusively at Home
Depot stores nationwide, joins the popular RED collection as the most
affordable grill in the line.  This grill features the patented U(TM), a
U-shaped infrared emitter that evenly distributes 100% infrared heat across
the entire grilling surface. The grates are evenly heated top-to-bottom and
side-to-side, virtually eliminating hot or cold spots. The U also protects the
stainless steel burners and ignition systems and is designed to simplify grill
life for outdoor chefs.  Simple temperature settings - ROTISSERIE, BBQ, GRILL,
SEAR, and even CLEAN, a high-heat setting that will turn any remaining food
particles to a white ash - are found right on the control panel of the $499
Char-Broil RED.  

"Char-Broil's commitment has always been to providing affordable innovation,"
said Rob Schwing, Senior Director of Marketing for Char-Broil.  "The new
additions to the RED and Commercial Series collections offer wallet-friendly
options for backyard chefs looking to upgrade their grill this year and
enhance their home cooking experience and results." 

About Infrared Grilling
Once found only in high-end restaurants or professional-grade grills retailing
for thousands of dollars, infrared cooking systems deliver superior taste,
simplicity and efficiency, perfecting an innovation that truly enhances the
grilling experience.

Replicating the radiant, even temperatures of charcoal to seal in flavor and
moisture without fear of charcoal flare-ups, Char-Broil infrared grills have
all the advantages chefs have come to love when cooking with infrared: juicy,
flavorful grilled foods that do not dry out; the ease of using wood chips for
a rich, smoky flavor; effortless self-cleaning to simplify maintenance; and
engineering that increases energy efficiency - both in the amount of propane
used and in personal time savings.

Infrared...Char-Broil's juicy little secret!

More information about infrared and Char-Broil grills is available at
www.charbroil.com.

SOURCE  Char-Broil, LLC

Kristen Tate, +1-646-452-8747, media@charbroil.com, of Char-Broil, LLC
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.