Gallagher Group Communications Named as Finalist for a 2008 Gold SABRE Award
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`City Tour for Solar` Campaign Distinguished in Business Services Category SAN FRANCISCO--(Business Wire)-- Gallagher Group Communications (GGC), a full-service public relations agency representing clients in the IT, Cleantech and renewable energy sectors, has been named as a finalist for a 2008 Gold SABRE Award, in recognition of its 2008 "City Tour for Solar" campaign. Sponsored by Sun Edison, Evergreen Solar, SMA-America, Uni-Solar and Xantrex, the City Tour for Solar was a groundbreaking 54-city solar power educational tour across the western United States in 100 days. Sponsored by The Holmes` Report, one of the top analyst firms in the PR industry, SABREs are awarded for leadership in public relations management. The Gold SABRE category evaluates campaigns for their strategic value and recognizes organizations that have successfully addressed a challenge, generated measurable results with a particular emphasis on exemplary professional skill, vision, and effectiveness. "Being cited as a SABRE Award finalist for the City Tour for Solar is our industry`s equivalent of an Oscar nomination," said Kevin Gallagher, managing partner at GGC. "The logistics involved in launching this unique Tour were extraordinarily complex, requiring parallel account teams during the eight-month program. Coinciding with the presidential election, where each party touted renewable energy as a growing necessity, this one-of-a-kind campaign was conducted within a narrow window of opportunity against the back drop of a noisy market that required a high degree of differentiation to be successful." About the SABRE Awards The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories - Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the public relations industry during the year 2008. About GGC Gallagher Group Communications (GGC) is a full-service public relations agency representing clients in the networking IT, Cleantech and renewable energy sectors. GGC builds value for companies by creating and executing full-service PR and marketing communications campaigns that translate our clients' strategic advantages into the language of success to reach industry leadership. Gallagher Group Communications Kevin Gallagher, 415-989-2900 kevin@gg-comm.com Copyright Business Wire 2009
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