Adgregate Markets Brings e-Commerce Transactions to Google`s DoubleClick Rich Media

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Tue Apr 7, 2009 8:01am EDT

ShopAds Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to
Consumers
SAN FRANCISCO--(Business Wire)--
Adgregate Markets, the leading provider of transactional advertising technology,
today announced the support of syndicated e-commerce advertising with rich media
ads created by DoubleClick, a division of Google, Inc. ShopAds enable
DoubleClick, a premier provider of digital marketing technology and services,
and their clients to integrate e-commerce into any banner ad campaign to allow
consumers to browse, interact, and purchase directly within an ad unit.
Adgregate Markets` ShopAds technology, the first certified transactional
e-commerce ad solution to work with DoubleClick Rich Media, will now be widely
available to all of DoubleClick`s advertisers. ShopAds allow brands to build a
network of syndicated e-commerce partners through paid media and social
networks. 

Adgregate Markets` ShopAds will become an innovative addition to DoubleClick`s
service offering. Poised to revolutionize the landscape of online display
advertising, ShopAds transform traditional banner ads into fully transactional
e-commerce ad units. Customers can securely purchase any product from within
ShopAds, without ever needing to click away to another website. By teaming with
Adgregate Markets, DoubleClick will have access to a comprehensive platform that
allows their advertisers to expand their e-commerce strategy beyond the reaches
of existing online retail channels. 

"Adgregate Markets` ShopAds are a great solution for direct response and brand
response advertisers, and we are excited to work with them to bring this cutting
edge technology to our clients," saidAri Paparo, Google`s Group Product Manager.


"Teaming up with Google and DoubleClick makes a lot of sense for us. As an
industry leader, DoubleClick understands the needs of agencies and marketers who
will no doubt embrace our ShopAds technology," stated Adgregate Markets` CEO
Henry Wong. "We know our technology is game changing and that DoubleClick is
positioned to help us deliver this innovation to their customers." 

For more information about Adgregate Markets, visit http://www.adgregate.com. 

About Adgregate Markets

Adgregate Markets is pioneering the world`s first fully transactional
performance ad network, one that brings a frictionless shopping experience to
consumers. ShopAds guide prospective customers from the point of discovery to
the point of purchase entirely within the innovative ad widget. ShopAds are
easily distributed through ad networks, blogs, and social networking communities
simply by copying and pasting the widget code into any web environment.
Adgregate Markets enables distributed commerce by helping advertisers easily
turn banner ads into ShopAds. Publishers can leverage Adgregate to enhance their
advertising offering or become an affiliate by simply grabbing transactional
ShopAds to publish on their sites. Adgregate Markets is a privately held San
Francisco-based company and is venture-backed by leading investors. For
additional information, please visit www.adgregate.com. 





Media:
Adgregate Markets
Jessie Morgan, 408-838-0143
media@adgregate.com

Copyright Business Wire 2009

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