Transport Expert Joins Purfresh Advisory Board

Peter Wade Brings 30 Years of Shipping Management Expertise to Esteemed Advisory
Board
FREMONT, Calif.--(Business Wire)--
Purfresh, Inc., provider of clean technologies that purify, protect, and
preserve our food and water, today announced ocean transport expert Peter Wade
has joined the company`s Advisory Board. With extensive experience managing
shipping operations for numerous global firms, Mr. Wade will advise on the
ongoing development of the Purfresh Transport family of shipping solutions to
accelerate widespread adoption in the expanding global market for fresh
commodities.

"Adding someone to the Purfresh team like Peter with such a strong background in
transport operations and management marks a pivotal step for us as we move to
expand into new markets with our shipping solutions," said David Cope, president
and CEO of Purfresh. "Peter`s intimate knowledge of the industry will help us
formulate and refine effective solutions for shippers and shipping lines for the
safe transportation of perishable and high-value commodities."

With a career in the ocean transportation business spanning 30 years, Mr. Wade
has taken a leading role in all facets of container operations and vessel
planning including management experience at Hapag-Lloyd, Lykes Lines, PM&O and
Australia New Zealand Direct Line (ANZDL). In his previous position at ANZDL,
Mr. Wade served in a variety of roles, including operations manager, import
manager responsible for refrigerated cargoes, as well as claims manager. As the
founder and current president of LA Marine, an independent cargo surveying and
consulting business, Mr. Wade has managed service operations for APL, Matson and
U.S. Lines, in addition to various P&I Clubs and law firms. Mr. Wade has a
bachelor`s degree in general business and finance from the University of
Massachusetts.

"By enabling new routes and longer traveling distances, Purfresh Transport is
poised to make a significant impact on the way we deliver fresh commodities to
customers around the world," explained Mr. Wade. "Consumer and industry concerns
over the safety of our food supply are leading the transport industry to a
pivotal point, where sustainability and quality assurance tools converge. I`m
looking forward to helping Purfresh capitalize on the enormous opportunity to
safeguard food transport and become the driving force behind quality
management."

Purfresh Transport is the shipping industry`s only active atmosphere management
technology to control ripening, prevent decay without residue and enhance safety
during short and long-haul shipments of fresh produce. By actively monitoring
and managing the environment inside the reefer, Purfresh Transport ensures the
safe arrival of even the most sensitive fruits and vegetables.

Wade joins Dr. Eric Wood,Dr. Paul A. Hall andDr. D. M. Graham on the Purfresh
Advisory Board.

About Purfresh

Purfresh offers a range of clean technology solutions that purify, protect and
preserve our food and water. Purfresh`s innovative crop applications, food wash
systems and cold chain technologies effectively safeguard fresh produce before
and after harvest. Our water technologies purify and disinfect bottled,
pharmaceutical and consumer products. Over 300 customers in 32 countries rely on
Purfresh to boost yields, control costs and improve the safety and quality of
their products, including Coca-Cola, Procter & Gamble, Safeway, Orchard View
Farms and Wyeth Pharmaceuticals.

Purfresh, Inc.
Connie Bordanaro, 510-580-0700 ext. 318
connie@purfresh.com
or
Antenna Group for Purfresh
Alanna Gino, 415-977-1918
alanna@antennagroup.com

Copyright Business Wire 2009