Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools for Customer Engagement Across the Web

Webtrends Open Exchange Partnership With Radian6 Gives the Industry`s Most
Comprehensive Customer View Across an Entire Web Presence
LAS VEGAS--(Business Wire)--
Webtrends, a global analytics leader with world class data collection and
analysis, today announced via Webtrends Open Exchange a partnership and
integration with social media monitoring, analysis, and engagement service
Radian6. Marketers, web analytics experts, C level executives, communications
experts and social media participants want and need to understand their entire
web of data and this partnership will provide a significant leap toward this
realization.

Webtrends Social Measurement, powered by Radian6, is available immediately to
existing Webtrends customers and non-customers alike as a co-branded solution.
Radian6 is part of the Webtrends Open Exchange Program and the partnership is
focused on helping Webtrends customers marry their onsite customer data with
deeper insights into brand conversations and trends in social media, leading to
better visibility of end-to-end customer engagement.

According to the October, 2008 Forrester Research report The Growth of Social
Technology Adoption - "Social technology adoption increased tremendously this
year (2008). Three in four US online adults now use social tools to connect with
each other compared with just 56% in 2007…Marketers have to get on board with
social now - more advanced marketers will speed up customer-driven innovation,
sharpen metrics, and improve customer experience. Those who wait to join in will
find it increasingly hard to catch up."

How it Works:

Radian6 has built a complete social media monitoring and analysis solution for
companies to listen, share, learn, and engage their customers across the entire
social web. Through Webtrends Open Exchange, businesses will have a complete
view of customer engagement, both in terms of what`s happening within their own
web of data, such as web site analysis, PPC and ad campaigns and direct
marketing efforts, as well as what`s happening outside their domain across the
social web.

For resource-strapped marketing departments, monitoring and engaging in social
communications can be hard to manage. Webtrends Social Measurement includes
Radian6`s powerful As-It-Happens alerts and workflow management capabilities,
which help customers better collect, manage and respond to the conversations
happening about their brand online.

"This partnership is an exciting example of how the Webtrends Open Exchange
Partner Program can help companies embrace the potential of the online space,"
said Jascha Kaykas-Wolff, vice president marketing, at Webtrends. "The
partnership with Radian6 allows Webtrends customers to monitor conversations and
engage with their customers, both online and off. Monitoring across your own
properties and the entire web simultaneously has traditionally been difficult,
but this collaboration makes it possible. Companies can track both activity
related to their own site, and conversations happening on blogs, multimedia
sites, social networks, and microblogs like Twitter."

"Both Radian6 and Webtrends share the view that social media and the web are
changing how companies and marketers do business," said Chris Newton, CTO and
founder, Radian6. "The Webtrends Open Exchange Program provides an ideal
launching pad for integration with solutions like Radian6, and we look forward
to helping empower companies with the information they need about their entire
online presence so they can effectively engage and connect with their
customers."

About Webtrends Open Exchange:

Webtrends Open Exchange brings together world-class technology partners to
improve customer relationships and boost overall marketing results. With Open
Exchange marketers are able to leverage award-winning web analytics to power
industry-leading solutions for social monitoring, ad serving, content
management, customer relationship management, email marketing, enterprise
campaign management, site search, targeting and optimization, user experience,
web site monitoring and more.

About Webtrends Inc.

Webtrends is a trusted analytics advisor in the business of collecting,
analyzing, delivering and ultimately transforming data into understanding.
Webtrends delivers the industry's most recognized search engine marketing,
visitor intelligence, and analytics solutions to enable companies to understand
their customers, drive engagement, and enhance marketing and brand awareness.
Thousands of global organizations, including Microsoft, Reuters, General Mills
and Ticketmaster have chosen Webtrends business solutions and client services
expertise to optimize their customers' online experiences. Webtrends was the
first web analytics company, founded over 15 years ago. For more information,
visit: http://www.webtrends.com

About Radian6

Radian6 provides the social media monitoring platform for marketing,
communications and customer support professionals. The company's flexible
dashboard and as-it-happens alerts enable monitoring all forms of social media
and related comments with real-time, as discovered results. Various analysis
widgets give users the ability to uncover the top influencers as well as which
conversations are having an impact online. Workflow features also allow users
across an enterprise and with agency partners to efficiently and effectively
track, manage and report on all social media engagements. Visit www.radian6.com
for more information.

Webtrends is a registered trademark of Webtrends Inc. in the United States and
other countries. All other trademarks and registered trademarks are the
properties of their respective owners.

for Webtrends
Colin Crook, 650-269-5235 (Media)
ccrook@vocecomm.com
@colincrook (twitter)
or
Webtrends
Jascha Kaykas-Wolff, 503-553-2216
jascha.kaykaswolff@Webtrends.com
@kaykas (twitter)
or
Radian6
David Alston, 506-444-1905
david@radian6.com
@davidalston (twitter)

Copyright Business Wire 2009