Turner Broadcasting System Partners With Attributor to Track Video Content Across the Web

REDWOOD CITY, CA, Apr 07 (MARKET WIRE) --
Attributor Corporation, provider of the world's premier Web-wide content
monitoring and monetization platform, today announced that Turner
Broadcasting System, Inc. has selected its video tracking platform to
identify Turner-owned video on top video-sharing sites on the Web.

Attributor's platform will continuously monitor the Web for Turner video
content, leveraging its 35 billion-page index and using advanced audio
and visual fingerprinting algorithms to discover instances of Turner-owned
video posted on video-sharing sites.

"The wider online audience consumes content in a huge variety of places
and contexts, and it is important to us to have comprehensive and
comprehensible information about this. Attributor's platform combines
video recognition technology with a Web crawling application we can
tailor for extent and frequency to suit our content and its pattern of
(re)distribution," said Scott Teissler, Chief Technology Officer and Chief
Digital Technology Strategist at Turner Broadcasting. "These capabilities
will help protect our content investment and show the way to new business
opportunities."

"Turner produces some of the most popular video content on television and
the Web. With our technology, they can now know exactly how and where
their videos appear," said Jim Pitkow, Attributor CEO and co-founder. "Our
partnership with Turner is further validation of our business model and
execution against our cross-media vision, and we're proud to announce a
broadcast company of this magnitude using our platform to program the
Web."

About Attributor

Attributor is a privately held technology company headquartered in Redwood
City, Calif. Its content monitoring and monetization platform enables
publishers of all sizes to build value with their text, image and video
content wherever it appears on the Internet. Attributor's customers
include The Associated Press, The Financial Times, Deutsche Presse
Agentur and CondeNet.

About Turner Broadcasting

Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the
world. Turner brands and businesses include CNN/U.S., HLN, CNN
International and CNN.com; TBS, TNT, Turner Classic Movies, truTV,
Peachtree TV and Turner Sports; and Cartoon Network, Boomerang and Adult
Swim.

Media Contact
Amy Neal
LaunchSquad
415.625.8555
attributor(at)launchsquad(dot)com

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