RockYou Announces Backstage! Branded Social Application Integration for Musicians, Actors and Celebrities

REDWOOD CITY, CA, Apr 07 (MARKET WIRE) --
RockYou, the leader in empowering advertisers to socialize their brands,
announced today its new Backstage! application integration platform. The
platform allows musicians, actors, celebrities, athletes and other talent
to connect with fans and partner with consumer brands across the
internet's largest social media application and ad network.

Through BackStage!, talent can gain viral exposure by integrating with
popular applications that extend across social networks like Facebook,
MySpace, hi5 and Bebo. Backstage! lets talent share exclusive material and
interact with their fans, while also providing them with the opportunity
to align with brands and create sponsored application experiences.
RockYou's innovative targeting capabilities ensure that these
partnerships will help talent reach their desired audience in a highly
relevant manner.

With over 42 million monthly users on social applications and over 13
billion impressions per month on their social media ad network, RockYou is
paving the way for the future of fan interaction.

RockYou -- Socialize Your Talent

Backstage! offers talent and brands access to an arsenal of top
applications that provide unrivalled interaction with millions of highly
engaged social network users. For example, Super Wall, RockYou's popular
Facebook application, allows users to discover and send videos, pictures,
graffiti, and more, to their online friends. Talent can join the
conversation by offering fans access to exclusive content, such as
behind-the-scenes podcasts, video premieres, or live video chats. Brands
can sponsor the experience and promote it across the RockYou ad network to
attract more viewers. Studies show that branded social sharing
significantly increases awareness, purchase intent and brand viability
among users and fans -- proving to be more effective than traditional
advertising.

Other Backstage! application integration and advertising
opportunities
include:

-- Likeness. Users discover similarities with artists through custom
brand-sponsored quizzes.
-- Pieces of Flair. Talent can create limited-edition custom flair badges
which users can post on their profiles and share with friends.
-- Speed Racing. Talent can create virtual replicas of automobiles and
auto parts with integrated branded content.
-- Super Pets. Talent can create and share virtual goods based on their
personas with licensed items from sponsored brands.

SXSW Launch

BackStage! officially launched with the hottest party at this year's SXSW
Music, Interactive and Film Festival in Austin, Texas. RockYou brought
together top insiders from the entertainment and media industries for a
night of great music, copious cocktails and lots of fun. Datarock, Kid
Sister, and Hey Champ performed to a packed house, while DJs Amp Live,
J-Boogie and DJ Sun kept the party jumping in The Cabaret Room.

Exclusive footage from the party and interviews with SXSW artists can be
found on Super Wall Backstage!, sponsored by MSN Wonderwall, a new online
destination that is dedicated to all things celebrity.

Quotes

Meghan Richardson, Manager, DATAROCK

"BackStage! is a really creative idea and a great avenue for bands to get
out there. We want to be where our fans are and social networking isn't
just the future -- it's the here and now. We want to interact more closely
with our fans and this is a great way to do it."

Lisa Marino, Vice President of Sales, RockYou

"Social networks are where people go to talk with their friends and
discuss their favorite bands, movies, actors or other entertainment. We
knew that this would be an excellent space for those musicians and actors
to flourish and really relate with their fans. We've built upon the tools
we already have and made them available to create a completely social
source for fun and entertainment."

About RockYou

RockYou is the only application distributor and developer empowering
advertisers to socialize their brands through its ad network. Founded in
2006, we are one of the fastest growing companies in internet history. The
RockYou Ads Network evolved as we recognized the value in bringing to
partner publishers our expertise in the development and monetization of
social networking's most viral and visible social applications. This
ability led to the industry's largest application-based ad network that
serves over 18B PVs/month and reaches over 130M unique users on Facebook,
MySpace, Bebo, Hi5 and Friendster.

Headquartered in Redwood City, California, RockYou is funded by DCM,
Lightspeed Venture Partners, Partech International and Sequoia Capital, SK
Telecom Ventures and Softbank. For more information about RockYou, please
visit http://rockyou.com/corp/about.php

To learn more about RockYou Ads, please visit http://rockyouads.com

Access RockYouSuperBlog at http://blog.rockyouads.com

Media Contact
Vanessa Camones
theMIX agency for RockYou
Email Contact
415 - 829 - 7902

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