Rentrak Announces Linear Television Measurement Agreement With HDNet to Provide Detailed...

Rentrak Announces Linear Television Measurement Agreement With HDNet to
Provide Detailed Analytics and Reporting on High Definition Content

PORTLAND, Ore., April 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq:
RENT) today announced it has entered into a linear measurement deal with HDNet
LLC, who through their networks is the high definition(HD) home for unique
content and provocative, authentic programming. Rentrak will be the data
source for third party reporting and measurement and will allow HDNet access
to detailed analytics from more than three million set-top-boxes in order to
continue to deliver the largest and most diverse HD content options.

Rentrak is uniquely qualified to analyze viewing patterns for HDNet and HDNet
Movies programming as high definition becomes a more important viewing
alternative for sports, movies and music. Accurate viewership measurement and
the ability to examine the differences in viewing patterns for HD content will
play a key role in helping HDNet continue to expand and monetize its content
offerings which include, "HDNet World Report," and the Emmy Award winning "Dan
Rather Reports" in addition to HDNet's championship sports coverage and its
various HD concert and movie programming.

Rentrak's TV Essentials offers a new alternative in linear television audience
measurement by providing anonymous, second-by-second audience viewing data
from millions of digital set-top boxes. TV Essentials addresses the specific
needs of networks, TV Stations and advertisers by providing access to viewing
data for all networks and all programs across 37 markets. Today's
conventional techniques and products cannot match the granularity, volume of
information and deep analytical reporting options provided by TV Essentials
which provides insights into audience flow, viewer retention, and audience
duplication across networks.

"TV Essentials, through second-by-second reporting and detailed performance by
market, enables greater scheduling insight so we can retain our audience and
continue to provide award-winning programming to the maximum number of
viewers," said Mark Cuban, chairman and co-founder of HDNet. "Using Rentrak
data, we have been able to further confirm our leadership positioning in Mixed
Martial Arts and concerts and to show the incredible response to the HDNet
Movies pre-theatrical Sneak Preview Releases like 'The Great Buck Howard' and
'Two Lovers,' both of which are currently in theaters."

"Because of unique program offerings, unrated niche networks have been at a
disadvantage when it comes to quantitative data regarding viewership
behavior," said Carol Hinnant, senior vice president of Business Development,
Advanced Media and Information (AMI) division at Rentrak Corporation. "TV
Essentials allows unrated networks the opportunity to gauge how their viewers
are interacting with their content and is proof that they are looking to
Rentrak to provide the accurately aggregated and reported data they need."

Rentrak's TV Essentials system processes data from more than nine million set
top boxes of cable, satellite and telco providers to help advertisers,
agencies and networks make business decisions to drive increased revenue. In
addition to the TV Essentials linear data system, Rentrak processes daily,
census-level on demand data representing 70 million set-top boxes from 28 MSOs
with their extensive on demand data being used by more than 100 content
provider subscription clients every day to meet their measurement needs.

About TV Essentials(R)
Rentrak's TV Essentials is a comprehensive suite of research tools that enable
customers to analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing proprietary
technology to process massive amounts of click-stream data, the TV Essentials
system is able to aggregate and report second-by-second information from
millions of digital set-top boxes. The system can isolate individual market,
network, series, or telecast performance, administer national and local
estimates, and provide an evaluation of influencing factors such as
psychographics and demographics.

About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management
company serving clients in the media, entertainment, retail, and advertising
industries. The company's Entertainment Essentials(TM) suite of services is
redefining media measurement in the digital broadband era. Entertainment
Essentials provides customers with near-real-time, actionable insight into
performance of content distributed over a wide variety of modern media
technologies. Available by license or subscription, each Entertainment
Essentials application allows executives to analyze detailed industry-wide and
title-specific data to make decisions that enhance the bottom line and provide
competitive advantage. For further information, please visit Rentrak's
corporate Web site at Rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak Corporation