JustAnswer(R) Uses Google AdWords to Help Consumers Get Timely Expert Answers

Targeting with Google AdWords Helps Experts on JustAnswer Respond to a Rising
Need for Assistance with Unemployment, Foreclosures, and Bankruptcy Questions

SAN FRANCISCO, April 7 /PRNewswire/ -- JustAnswer(R), the website where people
go when they need answers from doctors, lawyers, mechanics or other Experts,
uses the Google AdWords (TM) online advertising program to help consumers
worldwide get the information they need to understand and cope with the
current economic crisis. AdWords is a cost-effective, efficient way for
businesses of all sizes to market their products and services at exactly the
time users are looking for them online.

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As highlighted in a recent case study by Google, JustAnswer has used targeting
with Google AdWords to direct consumers to the personal Expert answers
available through the JustAnswer website. People searching on certain topics
see ads for JustAnswer and can easily click through for immediate, inexpensive
assistance. As concerns have grown in recent months, the campaign has helped
drive a 20 percent increase in answered questions about foreclosure, a 14
percent rise in unemployment-related questions, and a 7 percent increase in
bankruptcy questions, all within JustAnswer's Legal category.

"In times like these, it's hard for regular people to know exactly how the
economy is going to affect our families, and what we can do about it," said
Kathy McLain. "I clicked on an ad for JustAnswer and got the Expert insight I
needed, fast, without having to break the bank on high legal fees."

In addition to Legal insight, budget-conscious consumers turn to a broad range
of JustAnswer categories for Expert help and to cut costs where they can. For
example:

-- Medical--Second opinions to help insured consumers avoid high
co-payments, and to make sure the uninsured pay only for what is
really
needed.
-- Legal--Information about layoffs and employment issues, real estate
and
bankruptcies.
-- Tax--Instructions for preparing and filing returns using tax
preparation
software instead of high-priced professional services.
-- Electronics and Appliances--Do-it-yourself advice for minor repairs to
computers, dishwashers, washers/dryers, refrigerators, televisions and
other appliances.

-- Pet--Instant answers to help pets and avoid unnecessary trips to the
vet.

"Google's content network also makes it easy for people to find JustAnswer
when they need us most--and at times like these, access to information is more
important than ever," said JustAnswer CEO Andy Kurtzig. "Instead of paying
high professional services fees, often they can get exactly the answers they
need on our site for as little as nine dollars."

JustAnswer's success and savvy use of online marketing made the company an
ideal subject for the Google case study. Soon after its inception in 2003,
JustAnswer began using Google AdWords campaigns to increase the number of
questioners coming to the site, attract more Experts to provide answers, and
respond quickly to trends and popular queries. The Google content network has
enabled JustAnswer to place contextual advertising on targeted sites, and on
specific pages within larger sites, to enhance its relevance and
effectiveness. With Google's help, JustAnswer has expanded its global
community to approximately 20,000 Experts and more than 15 million registered
users in 145 countries.

Linda Eckert, a longtime JustAnswer user, comes to the site for answers on
subjects from pets to appliances to legal. "I don't know how many times I've
started searching for information to help with a specific problem, then seen a
JustAnswer ad that connects me with the right Expert to help me out," she
said. "It's fast, easy, and a lot less expensive than an in-person
appointment, and JustAnswer is always there when I need it."

Said Google spokesperson Deanna Yick, "We're pleased to continue helping
JustAnswer serve a global community through the extensive, highly targeted
reach of our online advertising program. When business and their customers
connect more easily, everybody wins."

About JustAnswer
JustAnswer(R) serves as an online platform where more than 15 million
registered users receive answers from 20 thousand doctors, lawyers and other
people that JustAnswer collectively calls Experts. Millions with questions
come to the site for affordable and timely insight in approximately 90
categories, ranging from Medical to Legal. The JustAnswer network enables
registered Experts to provide answers within minutes, to help ensure customer
satisfaction. Partners include big brand companies such as Chilton(R) and Del
Monte(R). For more information about the company, please visit the JustAnswer
website or view real-time questions online now.

Designated trademarks and brands are the property of their respective owners
and do not imply any affiliation or endorsement of JustAnswer. JustAnswer uses
the term Expert to refer to the people answering questions.

Google and AdWords are trademarks of Google Inc.

SOURCE JustAnswer

Aimee Macaitis, PR Manager of JustAnswer, +1-415-929-9921, ext. 5605,
amacaitis@justanswer.com