Mirics and Spreadtrum Announce Availability of Embedded CMMB PCTV Solution

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 8:21am EDT

Half mini-card design integrates Mirics` FlexiRF tuner technology and
Spreadtrum`s CMMB demodulator system-on-chip


FLEET, England & SHANGHAI--(Business Wire)--
Further to the strategic partnership announced in December 2008 between Mirics
Semiconductor and Spreadtrum Communications, the two companies today announce
the availability of an embedded PCTV solution that supports the China Multimedia
Mobile Broadcasting (CMMB) mobile digital TV standard. Mirics will demonstrate
the solution receiving live CMMB broadcasts on a standard netbook PC at the
Intel Developers Forum in Beijing on April 8, 2009. 

CMMB is the mobile TV technology backed by China`s State Administration for
Radio, Film and Television (SARFT). With coverage extending to 150 cities
already, SARFT expects CMMB to be supported in 337 Chinese cities by the end of
2009, and have a total population coverage of 500 million by 2011. Multi-media
enhanced portable PC platforms such as netbooks are ideally suited for receiving
the live TV and radio content and data services that CMMB supports and for
delivering to consumers on-the-go entertainment and information. 

The announced embedded solution measures just 30mmx26.8mm, and has been
implemented in the industry standard half mini-card format. The mini-card
integrates Mirics` MSi002 FlexiRF(TM) silicon tuner and Spreadtrum`s SC6600V
CMMB demodulator system-on-chip. The solution features all of the CMMB hardware
and software required to deliver a complete ready-to-integrate PCTV package,
including the ability to support conditional access, and has been optimized for
BlazeVideo`s DTV video player. 

Commenting on the announcement, Simon Atkinson, CEO, Mirics, said: "As consumers
increasingly turn towards netbook PCs as their prime device for multi-media
content consumption, CMMB is the ideal technology to deliver live content to
such portable platforms. With the announcement of this half mini-card solution,
manufacturers can now very simply embed broadcast TV into portable PC`s." Dr.
Leo Li, President & CEO, Spreadtrum, said: "In the short elapsed time since
Spreadtrum and Mirics announced a strategic PCTV collaboration, the two
companies have worked very closely to leverage the innovative features of both
company`s chips, and now proudly announce a commercial embedded CMMB solution
targeting in particular netbooks, the fastest growing consumer electronics
segment today." 

The announced PCTV half mini-card platform is now available to lead customers
and partners for platform integration. 

To download an image associated with this announcement, please visit:
www.pinnaclemarcoms.com/PR_PICTURES/Mirics/MIR001

About Mirics

Mirics provides total system solutions for converged wireless connectivity on
portable consumer electronic devices such as Notebook PCs, Media Players and
Cellphones. The initial focus of the company is the delivery of free-to-air
broadcast services and content to portable computing and communications devices.
With development, support and sales operations in Boston (USA), Hampshire (UK),
Hong Kong, Shanghai and Taipei, Mirics has brought together a strong team with
extensive experience in delivering high performance integrated circuits and
algorithmic IP into high volume wireless, broadcast and cellular applications. 

Mirics has secured funding from an eminent investor team comprising Acacia
Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently
secured $7 million of financing in January 2009, bringing total investor
financial support to $22 million. 

Based upon projections from analysts such as IDC and Gartner, Mirics expects the
PC TV market to exceed 32 million shipments by 2010. 

For more information, please visit: www.mirics.com

About Spreadtrum Communications

Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum" or the "Company") is
a fabless semiconductor company that develops baseband and RF processor
solutions for the wireless communications market. Spreadtrum combines its
semiconductor design expertise with its software development capabilities to
deliver highly-integrated baseband processors with multimedia functionality and
power management. Spreadtrum has developed its solutions based on an open
development platform, enabling its customers to develop customized wireless
products that are feature-rich and meet their cost and time-to-market
requirements. For more information, please visit: http://www.spreadtrum.com . 

Spreadtrum Communications Safe Harbor Statements

This press release contains "forward-looking statements" within the meaning of
the "safe harbor" provisions of the U.S. Private Securities Litigation Reform
Act of 1995. Such forward-looking statements include, without limitation,
statements regarding the expectation of SARFT`s CMMB coverage in China, the
effectiveness of CMMB technology to deliver live content to portable platforms
and the estimation of netbooks being the fastest growing consumer electronics
segment. These statements are forward-looking in nature and involve risks and
uncertainties that may cause actual market trends and the actual results to
differ materially from those expressed or implied in these forward-looking
statements for a variety of reasons. Potential risks and uncertainties include,
but are not limited to, the rate at which the commercial deployment of CMMB
technologies will grow, market acceptance of the CMMB PCTV solution and CMMB
technologies, continuing competitive pressure in the semiconductor industry and
the effect of such pressure on prices; unpredictable changes in technology and
consumer demand for handsets; the state of and any change in the strategic
partnership between Mirics and Spreadtrum; the state of and any change in
Mirics's and Spreadtrum's relationships with their major customers; and changes
in political, economic, legal and social conditions in China. For additional
discussion of these risks and uncertainties and other factors, please consider
the information contained in the Company's filings with the U.S. Securities and
Exchange Commission (the "SEC "), including the annual report on Form 20-F filed
on June 30, 2008, especially the sections under "Risk Factors " and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," and such other documents that the Company may file or furnish with
the SEC from time to time, including on Form 6-K. The Company assumes no
obligation to update any forward-looking statements, which apply only as of the
date of this press release. 



Mirics Semiconductor
Chet Babla
Tel: +44 (0) 7739 108 648
Email: press@mirics.com
or
Pinnacle Marketing Communications
Andrew Town
Tel: +44 (0) 20 8429 6546
Email: mirics@pinnaclemarcom.com
or
Spreadtrum Communications
Kathy Zhou
Tel: +86-21-5080-2727 ×1120
Email: news@spreadtrum.com

Copyright Business Wire 2009

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