NXT Nutritionals Holdings, Inc. Announces Launch of Newest Product Line: SUSTA 50 Packet Boxes

HOLYOKE, Mass.--(Business Wire)--
NXT Nutritionals Holdings, Inc. ("NXT") (OTCBB: NXTH) a developer and marketer
of proprietary, patent-pending healthy natural sweeteners, food and beverage
products, announced today its newest product line, SUSTA 50 packet boxes, based
on NXT`s all-natural healthy sweetening system, SUSTA. Consumers will be able to
purchase SUSTA boxes which contain fifty two-gram packets, as early as next
month on NXT`s website (www.nxtnutritionals.com). Upon the product launch, SUSTA
will be the only sweetening system in the retail marketplace that is
all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics,
essential vitamins and minerals, helps to maintain healthy blood sugar levels,
aids digestion, and supports the immune system.

NXT is currently focused on launching SUSTA into the U.S. table top sweetener
market. SUSTA two-gram packets can be used in coffees, teas, other beverages,
cereals, and any other foods that require a sweetener. In the Company`s initial
marketing efforts, NXT will focus on taking market share from the natural
sweeteners segment that is less entrenched and has fewer formidable competitors.
SUSTA is targeted at individuals craving sweetness but for whom sugar is either
not a viable option, or is an undesirable option. At the top of this group are
diabetics, individuals on diets, and those proactively managing obesity. Not far
behind in terms of focus are consumers who shun artificial sweeteners. Health
conscious consumers are increasingly aware that "you are what you eat" which is
evidenced by the rapid rise in organic and all-natural food and beverage sectors
over the last ten years. SUSTA is also aimed at those who have active lifestyles
and are wellness advocates. These tend to be sports enthusiasts such as runners,
bikers, climbers, walkers and devoted exercisers. The SUSTA fifty packet boxes
are manufactured here in the United States by a Native American Indian owned and
operated company.

"The launch of SUSTA in our fifty packet boxes is a great day in the history of
our Company," said Mike McCarthy, President and CEO of NXT Nutritionals
Holdings, Inc. "Using SUSTA successfully as a key ingredient and sweetening
agent in our Healthy Dairy smoothies proved that there is a marketplace for
SUSTA. We believe that SUSTA as a standalone product will be the key profit
center for our Company going forward. We are incredibly excited to bring this
unique, revolutionary healthy sweetening system to market which offers the
consumer a truly healthy alternative to the sweetening products currently in the
marketplace. Our relationship with the manufacturer signifies the type of
quality and integrity we place on our SUSTA products, and we are our proud to
work with a US company represented by Native American Indians."

Brand awareness of SUSTA will be driven by an aggressive PR campaign which will
include a massive sampling program, advertising, trade incentives, price
promotions, couponing, and demonstrations. The Company will also partner with a
number of health organizations and will engage a number of high profile
celebrities to use and endorse SUSTA. NXT is focusing on niche markets primarily
driven by health concerns and a fitness focus. As the launch of SUSTA takes off
in retail channels, NXT will next expand into the bulk ingredient segment
targeting large consumer food and beverage product companies such as General
Mills Inc. (NYSE: GIS), The J.M. Smucker Company (NYSE: SJM), The Coca Cola Co.
(NYSE: KO) and Pepsico, Inc. (NYSE: PEP) to incorporate SUSTA into their
products to provide a healthy alternative to sugar, artificial sweeteners and
other natural sweeteners.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its
wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of
proprietary, patent-pending healthy alternative sweeteners, food and beverage
products. The common ingredient for all of the Company`s products is its
all-natural sweetening system SUSTA, a minimal calorie, all-natural, nutritional
sweetening system. SUSTA currently serves as an ingredient and sweetener for the
Company`s nonfat all-natural Healthy Dairy yogurt smoothies and is marketed as a
standalone product as well. More information about the Company may be found at
www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in
the press release that relate to the Company's expectations with regard to the
future impact on the Company's results from new products in development are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are subject to risks and
uncertainties. Words such as "expects", "intends", "plans", "may", "could",
"should", "anticipates", "likely", "believes" and words of similar import also
identify forward-looking statements. Forward-looking statements are based on
current facts and analyses and other information that are based on forecasts of
future results, estimates of amounts not yet determined and assumptions of
management. Readers are urged not to place undue reliance on the forward-looking
statements, which speak only as of the date of this release. We assume no
obligation to update any forward-looking statements in order to reflect any
event or circumstance that may arise after the date of this release. Additional
information on risks and other factors that may affect the business and
financial results of NXT Nutritionals Holdings, Inc. can be found in the filings
of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange
Commission.

NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
moreinfo@nxtnutritionals.com
or
Investor Relations
Corporate Evolutions, Inc.
Toll Free: 877-482-0157
info@corporateevolutions.com

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