Pitney Bowes Business Insight Achieves Validation for Oracle`s Siebel CRM 8

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Tue Apr 7, 2009 9:00am EDT

Certification Enables Customer Data Quality Platform Software Users to Improve
Customer Service with More Accurate, Consistent and Up-To-Date Customer
Information


LANHAM, Md.--(Business Wire)--
Pitney Bowes Business Insight, the leading global provider of location and
communication intelligence offerings, today announced that the Data Quality
Connector 5.5 for its Customer Data Quality (CDQ) Platform software has been
successfully validated for integration with Oracle`s Siebel CRM 8. Siebel CRM is
the most complete, easy-to-use and technologically advanced CRM solution,
leveraging the entire Oracle technology stack to bring value to critical
end-to-end business processes. 

The Pitney Bowes Business Insight Data Quality Connector software seamlessly
integrates the company`s CDQ Platform software with Siebel CRM to help ensure
the data going into the CRM engine is clean and complete for maximum return on
investment on the CRM solution. By automatically verifying, updating and
correcting addresses, users can now rely on the most up-to-date information to
help improve customer care, enhance target marketing effectiveness and solidify
customer relationships. 

"Validation through Oracle PartnerNetwork Application Integration Architecture
for Partners gives customers confidence that the integration between Data
Quality Connector 5.5 software and Siebel CRM 8 has been validated and the
products work together as designed," said Mary Arbelaez, senior director, ISV
Programs at Oracle. "This can help reduce risk, improve system implementation
cycles and provide for smoother upgrades and simpler maintenance. Validation
through this initiative applies a rigorous technical process to review the
integrations." 

Siebel CRM customers can now leverage the CDQ Platform software`s data quality,
enrichment and unique entity identification solutions to improve marketing
practices with more accurate data. The Pitney Bowes Business Insight Data
Quality Connector version 5.5 software provides name standardization, geocoding,
data cleansing and data matching services in batch and real-time modes within
accounts, contacts and prospect records. This architecture helps ensure easy
implementation and maintenance of data quality throughout the enterprise. 

"The combination of Siebel CRM and Pitney Bowes Business Insight`s CDQ Platform
software enables organizations of any size to transform the customer experience
and open up new revenue channels," said Navin Sharma, director of product
management for Global Data Quality (GDQ) for Pitney Bowes Business Insight, an
Oracle Partner in the Oracle PartnerNetwork. "The validation of the Siebel CRM
integration further reinforces Pitney Bowes Business Insight`s focus on helping
our customers maximize the value of their most strategic and competitive
asset-customer data." 

The robust matching algorithm of the Siebel CRM integration provides CDQ
Platform software users with more advanced duplicate detection and the
flexibility to leverage corporate data. This helps ensure that customer
information can be maintained and consolidated based on specific business needs.
The Data Quality Connector software is a server-based solution that supports
both real-time and batch operations. The solution utilizes out-of-the-box data
quality integration with Siebel CRM (Siebel Data Quality) and provides an
intuitive graphical interface that features data quality functions inside the
actual Siebel CRM application. The Data Quality Connector software supports all
modes of Siebel operation, including Siebel Web Clients, dedicated Web clients
and mobile clients. 

About the Oracle PartnerNetwork

The Oracle PartnerNetwork is a global business network of more than 20,000
companies who deliver innovative software solutions based on Oracle software.
Through access to Oracle's premier products, education, technical services,
marketing and sales support, the Oracle PartnerNetwork program provides partners
with the resources they need to be successful in today's global economy. Oracle
partners are able to offer their customers leading-edge solutions backed by
Oracle's position as the world's largest enterprise software company. Partners
who are able to demonstrate superior product knowledge, technical expertise and
a commitment to doing business with Oracle qualify for the Certified Partner
levels. http://oraclepartnernetwork.oracle.com. 

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc.,
provides a unique combination of location and communication intelligence
software, data and services that enable organizations to make more informed
decisions about customers, competition and market expansion. With the industry`s
most comprehensive set of solutions for maximizing the value of customer data,
PBBI provides the tools required to more effectively locate, connect and
communicate with customers in today`s global markets. Leading organizations rely
on PBBI solutions to increase the accuracy and effectiveness of customer
information delivery and drive profitable growth. Visit
www.pbbusinessinsight.com and www.pb.com for more information. 

Customer Data Quality (CDQ) Platform and Data Quality Connector are trademarks
of Pitney Bowes Software Inc.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.





Schwartz Communications, Inc.
Keith Giannini or Anna Dreyser, 781-684-0770
PBBI@schwartz-pr.com



Copyright Business Wire 2009

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