Business Users Will Fuel Mobile Data Growth in Europe, Pyramid Research Finds

CAMBRIDGE, Mass., April 7 /PRNewswire/ -- Despite slowing revenue growth in
the European mobile enterprise market, the business sector will fuel mobile
data revenues for the next five years due to its high profitability, low
levels of churn, and strong demand for mobile data services, according to a
new report from Pyramid Research (www.pyr.com), the telecom research arm of
the Light Reading Communications Network (www.lightreading.com).

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in
Difficult Market" examines the mobile enterprise services market in Europe,
focusing on the economic environment, overall mobile market trends, business
segment developments, and the impact on revenue and technology adoption in
Eastern and Western Europe by business and subscription type. This 15-page
report includes case studies examining the following markets for mobile
enterprise services in more detail: Czech Republic, Germany, Poland, and the
U.K. Download an excerpt of this report here:
http://pyramidresearch.com/downloads.htm?id=5&sc=PR040209_IEU1.2

Pyramid Research expects European mobile enterprise revenue will amount to
Euro 16.3 billion (US$22.4 billion) in 2013, driven specifically by subscriber
growth in mobile broadband computing services and M2M, notes Andrei Tchadliev,
analyst at Pyramid Research and author of the report. "Total business
subscriptions across Austria, the Czech Republic, Germany, Netherlands,
Poland, Romania, and the U.K. are expected to grow from 33.9 million to 37.5
million from 2008 to 2013," he says. "While demand for voice services will
remain robust, Pyramid Research expects data services to grow much faster,
with mobile broadband computing subscriptions increasing at a CAGR of 8
percent from 2008 to 2013, while M2M subscriptions will grow at a CAGR of 7
percent over the same period."

In spite of its size, the mobile enterprise market benefits from churn levels
that are approximately 3 to 4 percentage points lower than churn in postpaid
consumer subscriptions. "Despite the deteriorating trading environment and the
decrease in handset-based ARPS, mobile enterprise ARPS will remain twice as
high as total market ARPS," Tchadliev says.

With the almost universal rollout of 3G networks in Europe, the focus is
shifting to the ability of enterprises to synchronize fixed and mobile
Internet capabilities. "With the explosive growth in mobile broadband,
customers will be asking for integrated products that mesh fixed and mobile
Internet access seamlessly. The biggest winners are those operators that can
deliver a single communications package for all of their customers' needs,"
explains Tchadliev.

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in
Difficult Market" is part of Pyramid Research's Europe Telecom Insider report
series. Telecom Insiders are packed with trend analysis, industry best
practices, market sizing and forecasting, competitor analysis, and case
studies, providing you information you can leverage to make better business
decisions.

Download an excerpt of this report here:
http://pyramidresearch.com/downloads.htm?id=5&sc=PR040209_IEU1.2

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in
Difficult Market" is priced at $595 and can be purchased online here:
http://www.pyramidresearch.com/store/ins_eur_090327.htm?sc=PR040209_IEU1.2 or
by contacting Jeff Claudino via email at claudino@pyr.com or telephone at
+1-619-229-9940.

About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media, and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries -
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research, and insightful technology
analysis.

About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology
and financial analysis of the communications industry, leading the media
sector in terms of traffic, content, and reputation. Light Reading's research
arms, Heavy Reading and Pyramid Research, provide the most comprehensive
communications research, market data, and technology analysis in close to 100
markets around the world. Light Reading produces nearly 20 targeted
communications events including TelcoTV, Ethernet Expo New York and Ethernet
Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused
one-day events tailored for cable, mobile, and wireline executives. Light
Reading was acquired by United Business Media in August 2005 and operates as a
unit of TechWeb.

About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected
and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our
communities created around our global face-to-face events, Interop, Web 2.0,
Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services including next-generation
performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization
of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do business
and their markets to work effectively and efficiently. For more information,
go to http://www.unitedbusinessmedia.com.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com

SOURCE Pyramid Research

Jennifer Baker of Pyramid Research, +1-617-871-1910, jbaker@pyr.com