AEG Live Announces Sponsor Line Up for 2009 Festival Season

AEG Live's 'Your Brands Our Fans' Platform Attracts Over 70 Top-Tier Brands
For Next Month's Festivals Roll Out

NEW YORK, April 7 /PRNewswire/ -- AEG Live, a subsidiary of Anschutz
Entertainment Group, North America's leading producer of live music festivals
announced today the A-List festival sponsorship line up that kicks off the
2009 festival season next month. Your Brands Our Fans
(www.yourbrandsourfans.com) is part of the AEG Live festival network that
allows brands a more cost effective and more efficient opportunity to create
and implement integrated campaigns designed to reach and impact the millions
of music festival goers.

AEG Live's convenient marketing platform has opened doors for a variety of
blue chip brands ranging from oil companies, video gaming, retail,
telecommunications, automotive and consumer packaged goods among others.
Brands such as AT&T, FYE, PlayStation, MLB, and State Farm have signed on
with multiple AEG festivals this year as they are among the many companies who
have a great need to not only reach the coveted 18-29 demographic, but to
interact and provide hands on experiences for their target audience, which the
AEG Live festivals can provide.

Andrew Klein, Senior Vice President of Global Partnerships at AEG Live states,
"AEG Live is the largest producer of music festivals in North America. As the
only entity that has the scale to offer brand marketers a one-stop shop to a
national network of music festivals, we were able to secure a multitude of new
and exciting sponsors for this year's festival season. All of the AEG Live
festivals, whether it is the New Orleans Jazz Festival, Rothbury Festival,
Coachella, All Points West or others, have the ability to provide companies
the means to communicate one on one with festival attendees, piggy back on to
its online communities, sell product and/or collect data, etc. These are
marketing tactics that traditional advertising simply cannot provide, which
has been a very positive point of difference this year in securing new brand
partners."

Despite the current economic climate, AEG Live is humbled by their ability to
boast the return of several of their past sponsors along with the addition of
several of the world's leading corporations and brands, including but not
limited to the following:
-- Toyota
-- AT&T
-- ABC Daytime and SOAPnet
-- Sony Computer Entertainment America
-- State Farm Insurance (R)
-- Pepsi Co.
-- Shell
-- Acura
-- MLB Authentic Collection
-- FYE

-- Harley Davidson

"AEG Live's Festival Group enables us to increase our reach with the live
music audience while helping us to drive PlayStation brand awareness through
integrated marketing campaigns," said Ginger Kraus, Senior Director of
Promotions for Sony Computer Entertainment America, Inc. "The new festival
network makes it possible for us to extend our participation and activation
footprint across multiple festivals and increases our ability to interact
directly with consumers through enhanced PlayStation experiences at these
events."

AEG Live is pushing the boundaries in all aspects of live entertainment and
multi-media production touting such festivals as All Points West Music & Arts
Festival, Bumbershoot (Seattle's Music & Arts Festival), Coachella Music &
Arts Festival, Mile High Music Festival, New Orleans Jazz & Heritage Festival,
Rock On The Range, Rock Fest, Rothbury and the Stagecoach Country Music
Festival.

About AEG Live

AEG Live is a subsidiary of Anschutz Entertainment Group, one of the leading
providers of live entertainment and sports in the world. AEG Live is
dedicated to all aspects of live entertainment and multi-media production and
is the second largest concert promotion, special event and touring company in
the world. AEG Live has an international reach with regional and local
presence in Los Angeles, New York, Las Vegas, London, Nashville, Houston,
Dallas, St. Louis, Atlanta, Denver and Seattle.

SOURCE AEG Live

Lauren Bishop, +1-212-584-4272, lbishop@5wpr.com