New Radio Heard Here Spots Hit the Airwaves

Eight Original Radio Spots Emphasize the Medium's Personal and Emotional
Connection with Listeners

NEW YORK, April 7 /PRNewswire/ -- Radio Heard Here -- the comprehensive,
multiplatform, multiyear campaign formed by a partnership between the National
Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD
Digital Radio Alliance -- released eight new radio spots. Designed to air
across all radio station formats, the spots underscore radio's ubiquitous role
in our everyday lives.

The far-ranging creative -- including two original Spanish language spots that
emphasize radio's strong bond with the Hispanic community -- will reach more
than 700 FM HD stations and over 900 FM/AM stations across the country. The
spots are available for download at www.radioheardhere.com as well as
www.hdradioalliance.com.

"Radio's accessibility, content diversity and personality make it an essential
part of the weekly routine for 93 percent of Americans," said David Rehr,
president and CEO of NAB. "Each spot brings to life the different ways radio
connects with 235 million weekly listeners."

The ads "Moving Business" and the Spanish language "Every Dollar" speak to the
campaign's efforts to engage the advertising community in dialogue about
radio's continued relevance and value. The copy focuses specifically on the
message that radio is a cost-effective medium for advertisers.

"The next generation of Radio Heard Here spots reflects the marketing
efficiencies of strategic and creative radio commercials," said Jeff Haley,
president and CEO of the RAB. "In today's advertising climate it's more
important than ever for our industry to remind marketers that radio
advertising is an ideal solution to deliver their message to consumers."

Also available are Caitlin Crosby spots from the campaign's "New Music"
series. The series is a collection of interviews featuring new artists
expressing their affinity for radio -- both for its power to connect them with
a nationwide audience and their personal experiences discovering new music on
the radio. Crosby's first album, Flawz, debuts this spring on Blackledge
Music.

For more information please visit www.radioheardhere.com.

About Radio Heard Here
Radio Heard Here, a partnership of the National Association of Broadcasters,
the Radio Advertising Bureau and the HD Digital Radio Alliance, is a
far-reaching, multiyear initiative designed to reignite the public's passion
for radio. As it embraces and adapts to the arrival of new communications and
entertainment devices, radio continues its integral and near-ubiquitous
presence in American life. For more information, log on to
www.radioheardhere.com.

SOURCE Radio Heard Here

Tai Foster of Radio Heard Here, +1-201-460-2839, Cell: +1-914-882-3108,
tfoster@mww.com