AARP Services Inc. Announces New Program to Serve the Needs of Small Businesses
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Small business owners receive access to healthcare plans, retirement solutions and payroll services in one convenient package. CHICAGO, April 7 /PRNewswire/ -- AARP Services, Inc., the wholly owned subsidiary of AARP, has launched a new initiative designed to assist small business owners navigating the complexities of group health insurance, retirement planning and payroll services. The program, being test-marketed in Chicago and Tampa, Small Business Services from AARP Services, Inc. will help meet the needs of the typically underserved small business employer market. It will provide access to a convenient set of health insurance plans, retirement plans, and payroll services, all from leading providers, as well as educational resources to help them manage their business and explore new ideas. "In these challenging economic times, the need for a comprehensive benefits package combined with extensive educational materials is more important than ever," said John Wider, President and CEO of AARP Services, Inc. "AARP Services Inc. recognizes that small business owners are looking for options and guidance that will help them make informed decisions about their business as well as how to meet their benefits needs." The Small Business Services benefits package includes health and disability insurance options through United Healthcare, 401(k) retirement plans from AARP Financial Inc. and payroll solutions from Intuit. Through research* AARP Services, Inc. has learned that more than half of all business owners are over age 50 and that nearly half of the smaller companies (10 or less employees) state that "no one is trying to sell" them employee benefits. AARP Services, Inc. is seeking to provide support for this underserved segment of the market, by combining extensive and targeted research with a keen understanding of the needs of small business owners. "A major goal of Small Business Services is also to provide educational tools and support to help small business owners understand the best approach to take when offering health, retirement and payroll solutions," adds Wider. Therefore, small business owners will also receive access to information through a Small Business Services website (www.aarpfinancial.com/smallbiz) designed to help them make informed decisions about what products are right for them and their employees. The program will initially only be available in Tampa, Florida and Chicago, Illinois. The limited launch will help AARP Services, Inc. further evaluate how well the program resonates with this important market segment. Other markets may be added later in the year. Small business owners are not required to be members of AARP in order to access the program. For more information about Small Business Services, visit www.aarpfinancial.com/smallbiz or call 1-866-296-9489. * AARP Workplace Study (June 4, 2007) ABOUT AARP SERVICES, INC. AARP Services Inc., founded in 1999, is a wholly owned subsidiary of AARP. AARP Services manages relationships with providers that provide a wide range of products and services that are offered as benefits to AARP's 40+ million members. The offers span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services founded AARP Financial Incorporated, a subsidiary that manages financial products that carry the AARP name, including AARP mutual funds. AARP Services manages and markets products and services, and creates and maintains sponsorship and other relationships. ABOUT AARP FINANCIAL INC. Founded in 2005, AARP Financial Inc. is a wholly owned taxable subsidiary of AARP dedicated to helping people prepare for a more secure financial future by providing access to products and services designed to meet their retirement needs. AARP Financial provides access to a carefully chosen array of investment products and guidance, including mutual funds from AARP Financial, designed to meet the needs of investors at any life stage; and manages relationships with providers that provide auto and home insurance through The Hartford; credit cards through Chase; life insurance and lifetime income annuities through New York Life; and mobile home and motorcycle insurance through Foremost. Please visit us at www.aarpfinancial.com for more information. ABOUT UNITED HEALTHCARE Insurance coverage is provided by United Healthcare Insurance Company or its affiliates. Administrative services are provided by United Healthcare Insurance Company, United Healthcare Services, Inc. or their affiliates. ABOUT INTUIT INC. Intuit, Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses including payroll and payroll services; financial institutions, including banks and credit unions; consumers and accounting professionals. SOURCE AARP Financial Inc. Fred Yager of AARP Financial Inc., +1-978-614-7673, fyager@aarpfinancial.com
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