Teracent Hires Digital Media Veteran Chip Scovic as VP of Sales

SAN MATEO, CA, Apr 07 (MARKET WIRE) --
Teracent Corporation, the leading data-driven ad optimization platform,
today announced that it has hired digital media veteran Chip Scovic as
vice president of sales. In this role, he is responsible for the
development of Teracent's advertiser and agency partnerships, bringing a
decade of expertise in the digital media sales field to driving the
company's revenue goals. Scovic is based at the company's San Mateo
headquarters and will report to SVP of sales and marketing Chip Hall.

Scovic comes to Teracent from Yahoo!, where he led several technology
solutions sales teams and was instrumental in launching the flagship Smart
Ads program. Previously, Scovic spent five years at DoubleClick where he
oversaw sales of marketing automation and data management solutions,
including ad serving, email, site analytics and campaign management, for a
diverse set of Fortune 500 customers.

"The market demand for a solution to reach specific consumers with
individually tailored advertising is skyrocketing, and we are thrilled to
have Chip on board to help us meet it," said Teracent Founder & CEO Vikas
Jha. "Chip has been in the trenches of digital media sales for years and
understands the constantly evolving needs of the marketplace to engage
consumers on an individual level with the most relevant messaging. His
expertise will also be vital to our efforts to educate the market on how
it can best leverage the flexibility and transparency of the Teracent
platform to meet its marketing and revenue goals."

For more information on Teracent, visit: www.teracent.com.

Media Contact
Carla Vicens
blast! PR for Teracent
(919) 833-9975
Email Contact

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