Bally Technologies to Demonstrate Profit-Improving Games and Systems Technologies at Indian Gaming `09 Trade Show April 13-16

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 9:05am EDT

Company`s Product Showcase Focuses on Technology That Protects Already-Invested
Capital, Drives Play, and Delivers Operating Efficiencies
LAS VEGAS--(Business Wire)--
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and
casino-management systems for the global gaming industry, announced today that
it will present an innovative assortment of gaming and systems products at this
year`s Indian Gaming `09 conference April 13-16 in Phoenix, Ariz., including the
much-anticipated debut of 77777 Jackpot and Fireball on the all-new Digital
Tower Series platform, and Bally Systems Version 11.0. 

Bally`s value proposition is more relevant today than ever before, and this will
be evident at the show, according to Gavin Isaacs, Bally Technologies` Chief
Operating Officer. 

"The portfolio of video and stepper slots we are showcasing at NIGA is designed
to drive revenue and increase customer loyalty by providing players with
exciting, unique, and compelling gaming excitement," Isaacs said. "Many of the
innovative products previously shown are now available for sale. There is no
better time than now to refresh your floor and drive increased ROI.
Additionally, our modular cabinets will help protect capital investments by
providing a relatively simple and inexpensive way to convert games on the
floor." 

More than 40 new game titles will be on display at Bally`s 2,000 sq. ft. booth
#1300. These include Goldbeard`s Treasure, a new series of three "bankable"
pirate-themed games; Power Strike, offering a new dimension of high-end,
merchandise-driven gaming action; two new additions to the highly popular Quick
Hit library of games; four new game titles presented on the Transparent Reels 3D
stepper platform; GameMaker HD, featuring the latest suite of multiple game
titles; GameMaker Scheduler and GameMaker Download, demonstrating GameMaker`s
expanding networked versatility; the new Playboy Platinum on the striking V32
cabinet; and 1,000,000 Degrees, the first million-dollar, wide-area progressive
link for Class II gaming jurisdictions (also available for the Class III
market). 

Bally will also spotlight its new spinning-wheel game, Cash Wheel, as well as
Instant Fortune, a new variation on Bally`s successful QuarterMillion$ $250,000
wide-area progressive with three unique "Mega-Reels" for enhanced gaming
excitement. Other game highlights include the new Cash Burst Instant Spin video
slots and the gigantic Jumbo cabinets, which are designed up to 12 feet tall to
dominate the slot floor. On the other end of the spectrum, Bally will
demonstrate its space-saving collection of FineLine cabinets, designed to create
improved traffic flow for casinos with space issues. 

Bally Systems will showcase an array of systems technology designed to deliver
cost efficiencies and new ways to generate revenue. One of the key Bally Systems
products on display is the new Version 11.0 of Bally`s flagship SDS slot
management and accounting system, designed for small, medium, and large gaming
operations. Version 11.0 SDS supports the Microsoft Windows software platform,
Microsoft SQL Server, and an entirely new, streamlined, and easy-to-use
Windows-based graphical user interface (GUI). 

"Never before have we had a world-class solution to offer casinos that prefer a
Windows-based software platform, which is something that we find many Native
American gaming operators are seeking," said Ramesh Srinivasan, Executive Vice
President of Bally Systems. "Customers will benefit from using a familiar,
easy-to-use, and widely supported platform that can seamlessly integrate with
their existing Windows-based systems and maintain flexibility to grow with their
changing business needs." 

Also on display will be Bally`s ACSC system Version 11.0, with a completely
re-designed, user friendly new GUI. 

Other Bally Systems products on display at the show will include the
award-winning TableView table-games player-tracking and table-rating system;
Bally Business Intelligence data visualization, reporting, and analytics
capabilities; iVIEW Display Manager; Bally CoolSign Multi-Media Solution; and
the award-winning Download Configuration Manager. 

"Now more than ever, Bally understands that innovations in the world of
enterprise software must be built on customer needs and on a solid foundation of
dependable, scalable, and efficient technology backed up by strong professional,
technical, and customer-support services," Srinivasan said. "At this year`s NIGA
event, we will demonstrate to gaming operators how to save costs, streamline
operations, extend the life and value of past investments, analyze players and
machines better, and further enhance operational profitability, especially
during these tough economic times." 

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs,
manufactures, operates and distributes advanced gaming devices, systems and
technology solutions worldwide. Bally`s product line includes reel-spinning slot
machines, video slots, wide-area progressives, and Class II, lottery and central
determination games and platforms. As the world`s No. 1 gaming systems company,
Bally also offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. The Company also owns and operates
Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura
Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit
http://www.ballytech.com. 

This news release may contain "forward-looking" statements within the meaning of
the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly, such
results may differ from those expressed in any forward-looking statements.Future
operating results may be adversely affected as a result of a number of risks
that are detailed from time to time in the Company`s filings with the Securities
and Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is only
valid as of today`s date.

- BALLY TECHNOLOGIES, INC. - 

©2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used
under license by Bally Gaming, Inc. 





Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com

Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.