Chordiant Announces Availability of Cx Visual Business Director

New Application Eliminates the Guesswork Involved in Optimizing Customer
Relationships; Shows Real and Potential Business Impact of Strategies
CUPERTINO, Calif.--(Business Wire)--
Chordiant Software, Inc. (Nasdaq:CHRD), a leading provider of Customer
Experience (Cx) software and services, today announced general availability of
its new business simulation application, Chordiant Cx Visual Business Director
(Cx VBD), which provides real-time visibility into the actual and potential
success of customer interaction strategies. Cx VBD allows business users to
simulate and test the potential business impact of customer strategies before
putting them into production and to monitor and control strategy performance
companywide or in any part of the business in real-time. Chordiant provides a
unique offering enabling companies to simulate and control the business impact
of customer experience strategies in such a dynamic and comprehensive manner.

Unlike traditional CRM solutions, Chordiant Cx solutions optimize the customer
experience by enabling companies to have consistent, personalized and
intelligent dialogue with each customer. Every interaction is guided by
Chordiant Decision Management (CDM), which continually determines the
Next-Best-Action to take. Because it is built on top of CDM, Cx VBD is able to
use CDM`s "recordings" of decisions and responses to simulate customer
interactions and visualize the potential business results at an incredibly
detailed level. Using this visualization, business users can "replay" and "fast
forward" simulations using different strategies to see the impact they may have
had on business metrics, such as profitability, resource load, revenue, volumes,
customer satisfaction, risk levels, etc. Once customer strategies have been
optimized for business and customer benefit, Cx VBD then allows users to deploy
them at the touch of a button and adapt them "in-flight" based on market
pressures or business needs.

"We are extremely proud of this release, it truly sets Chordiant apart as the
leader in customer experience management," said Rob Walker, vice president,
strategy and innovation, Chordiant. "Being able to visualize the impact your
customer experience strategies have on business performance is absolutely
critical to understanding how best to optimize the customer experience. We
believe there is nothing else on the market that enables simulation at this
level, or makes changing strategies based on the analysis so easy at any level
of operation. Cx VBD gives business users unprecedented power to see and control
the connection between customer strategies and business performance."

Building customer loyalty through profound relationships based on personal
understanding has become a priority, and customer experience is the new
competitive battleground. With their unique focus on helping companies optimize
the customer experience, Chordiant products can improve customer loyalty and
operational productivity with every customer interaction.

Cx VBD Available with Release of CDM 6.2

In support of Cx VBD, Chordiant also announces general availability of Chordiant
Decision Management 6.2. With this release, CDM delivers an upgraded Strategy
Director module with a new design-time simulation capability. This feature
enables users to immediately test and analyze the potential business impact of a
new customer strategy on a defined user sample as the strategy is being
developed. In a matter of seconds, the user will see graphed distributions of
how the strategy may impact actions, offers, costs, revenues, profits, etc.

For example, a marketing manager can gain direct insights into volume
distributions, costs and potential revenue of a new promotional rate by running
a custom simulation report. After a quick visual analysis, the logic can be
easily adapted where necessary. Similarly, a risk manager who wants to quickly
analyze the business impact of a change in an acceptance policy can gain direct
insight into the value and risks that change will represent for a portfolio by
running a simulation report on the underlying decision logic.

Test Customer Experience Strategies Globally

For companies who require it, CDM 6.2 can now receive input from multi-byte
character data sources to support Next-Best-Action recommendations.

About Chordiant Software, Inc.

Chordiant software optimizes the customer experience, helping clients improve
business results while significantly strengthening customer relationships.
Chordiant`s solutions allow multi-channel interaction management and centralized
Next-Best-Action driven predictive decisioning to target individual customer
needs and provide unprecedented management and control over sophisticated
customer experience strategies. Fortune 1000 customers turn to Chordiant to
build, maintain and significantly strengthen connections with customers, so they
can differentiate themselves from the competition and maximize their business
objectives. For more information please visit www.chordiant.com.

Chordiant and the Chordiant logo are registered trademarks of Chordiant
Software, Inc. The Customer Experience Company, Next-Best-Action and Cx are
trademarks of Chordiant Software, Inc. All other trademarks and registered
trademarks are the properties of their respective owners.

Eastwick Communications
Mo Mahmoud, +1-650-480-4058 (Media Relations)
Chordiant@eastwick.com
or
Hotwire
Louisa Excell, +44 (0)20 7608 8350 (Media Relations)
Chordiant@hotwire.com
or
Market Street Partners
Karen Haus, +1-415-445-3238 (Investor Relations)
chrd@marketstreetpartners.com

Copyright Business Wire 2009