NYTimes.com Introduces "The Moral of the Story" an Ethicist`s Take on the News

NEW YORK--(Business Wire)--
NYTimes.com launched today "The Moral of the Story" (www.nytimes.com/ethicist),
a new weekly online column of The New York Times Magazine. Written by Randy
Cohen, The Magazine`s Ethicist columnist, this new Tuesday column examines news
stories from an ethical perspective. Mr. Cohen will respond to readers` comments
as well on Tuesdays and Wednesdays.

"So much of what is news each week has moral and ethical implications, but there
is very little analysis along these lines," said Gerald Marzorati, editor, The
New York Times Magazine. "Randy Cohen, the Ethicist, will be examining moral
behavior on the front-page with the insight and wit that has made him famous as
a columnist in The Magazine."

In addition, The Moral of the Story will feature Randy Cohen`s weekly podcasts
and access to The Ethicist`s most recent Magazine columns.

Randy Cohen has been writing The Ethicist column for The New York Times Magazine
since 1999. The column addresses moral dilemmas submitted by readers; topics
range from work-related issues to family conflicts. His first professional work
was writing humor pieces, essays, and stories for newspapers and magazines. Mr.
Cohen also wrote for television, including "The Rosie O'Donnell Show" and "Late
Night with David Letterman," for which he won numerous Emmys.

Liberty Mutual is the advertising sponsor for the launch of The Moral of the
Story.

The New York Times Magazine is distributed in the Sunday New York Times, which
has a readership of 4.2 million (source: 2008 Fall MRI). NYTimes.com had 20.1
million unique visitors in the United States in February 2009 (Nielsen Online),
and was a top five current events and global news site.

About The New York Times Company

The New York Times Company, a leading media company with 2008 revenues of $2.9
billion, includes The New York Times, the International Herald Tribune, The
Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites,
including NYTimes.com, Boston.com and About.com. The Company`s core purpose is
to enhance society by creating, collecting and distributing high-quality news,
information and entertainment.

This press release can be downloaded from www.nytco.com

The New York Times Company
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
or
Carolina Valencia, 212-556-5936
carolina.valencia@nytimes.com

Copyright Business Wire 2009