Iteris Purchases Assets of Hamilton Signal and Expands Traffic Management Product Offerings

-- Hamilton Signal`s Abacus Data Mining Products Enhances Iteris` Traffic
Management Technology Portfolio --
SANTA ANA, Calif.--(Business Wire)--
Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that
focuses on the application and development of advanced technologies, today
announced that the Company has acquired the assets and intellectual property of
Hamilton Signal including the Abacus system. The founder of Hamilton Signal,
Daniel Benhammou, will join Iteris as Abacus Product Manager.

The Abacus system`s proprietary technology provides departments of
transportation and traffic engineers a cost effective tool to collect traffic
data, rapidly identify incidents, and gain access to additional traffic flow
information by leveraging their existing video surveillance infrastructure.

"The Abacus technology has been well received in the market place," states
Daniel Benhammou, Abacus Product Manager. "I believe that Iteris has the
resources, reputation, and market presence to grow the adoption within the
industry. I am excited about joining forces with Iteris to maximize the market
opportunity for this technology."

"This acquisition expands Iteris` product portfolio in the traffic management
market, which should enable us to provide a wide range of data-mining services
to our public and private sector clients via our significant market presence and
channels," commented Abbas Mohaddes, Iteris` president and chief executive
officer. "I believe the acquisition of Hamilton Signal nicely complements our
Roadway Sensors technology and allows us to address an adjacent market segment.
The addition of the Abacus system to our product line demonstrates Iteris`
commitment to introducing new and innovative solutions that allow states and
municipalities to take full advantage of their existing ITS infrastructure."

About Hamilton Signal

Hamilton Signal enables state and local governments to conduct real-time
analysis on fixed and Pan-Tilt-Zoom camera feeds. Daniel Benhammou, CTO, founded
Hamilton Signal in 2006 to take advantage of the significant market opportunity
created by his development of novel video processing algorithms. These included
the Hamilton Signal Integrated Data Collector and its array of plug-ins, and the
Traffic Analyzer.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the
development and application of advanced technologies that reduce traffic
congestion, minimize the environmental impact of traffic congestion, and improve
the safety of surface transportation systems. Combining outdoor image
processing, traffic engineering, and information technology, Iteris offers a
broad range of Intelligent Transportation Systems and driver safety solutions to
customers worldwide. Iteris is headquartered in Santa Ana, California with
offices throughout North America, Europe, and Asia. Investors are encouraged to
contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates," "may,"
"will," "can," and variations of these words or similar expressions are intended
to identify forward-looking statements. These statements include, but are not
limited to, statements about the success and timing of this acquisition and our
future prospects.

Important factors that may cause such a difference include, but are not limited
to our ability to specify, develop, and complete our technologies in a timely
manner; the expected benefits of the Abacus system, the market for and the
integration into our product portfolio of the Abacus system; our ability to
retain key management, any unforeseen costs or accounting implications of the
acquisition, budget constraints and changing governmental priorities; the
potential unforeseen impact of product offerings from competitors and other
competitive or governmental pressures; and the general economic and political
conditions and specific conditions in the markets we address. Further
information on Iteris, Inc., including additional risk factors that may affect
our forward looking statements, is contained in our Annual Report on Form 10-K,
our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our
other SEC filings that are available through the SEC's website (www.sec.gov).

Iteris
Investor Relations
Brett Maas, 646-536-7331
brett@haydenir.com
or
Trade Relations
Kelly S. May, 949-270-9668
ksm@iteris.com

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