Etisalat Banks on Endavo Media`s Internet TV Platform to Deliver Millions of Views to Broadcasters

Top Global Telecom Offers Internet TV Platform to Broadcasters and Content
Owners in the Middle East
ATLANTA--(Business Wire)--
Endavo Media`s (www.endavomedia.com) Internet TV Platform is delivering millions
of views in support of Etisalat Corporation, a telecommunications giant based in
the United Arab Emirates, with presence in over 18 countries across Middle East
and Africa. Etisalat (www.etisalat.ae), one of the top 20 telecom operators
worldwide, and one of the largest in the Middle East, is providing its Internet
TV platform to broadcasters to promote their content and allow customers to
watch their favorite programs online at the time of their choice.

A first such initiative in the Middle East, Etisalat is using Endavo Media`s
Internet TV Platform with its clients, enabling them to deliver a variety of
online video content including entertainment, news, movies, sports, and
children`s programming to both Arabic and English-speaking audiences.

The Endavo Media Internet TV Platform provides powerful ways to deliver online
programming by including social media features, such as sharing of content,
commenting, chatting, and much more, to connect with and grow the audience, and
multiple ways to monetize to generate new revenue.

"Etisalat has always endeavored to leverage technology and convergence to
provide a unique experience and unlimited reach to its customers. Endavo's
innovative Internet TV Platform combined with Etisalat's robust global network
will bring about a paradigm shift in the way broadcasters in this region
showcase content and customers view content, thereby creating new customer
segments of the future - the online customer, the mobile customer and the
interactive customer. I do foresee new business avenues opening up for
broadcasters and content providers to create unique content catering to these
diverse customer segments and providing them the best of what they require,"
said Khalifa al Shamsi, Vice President, Marketing, Etisalat.

Peter Contardo, EVP and Chief Marketing Officer for Endavo Media said, "Our work
with Etisalat demonstrates to content producers and broadcasters of all types
the strength and superior scalability of our digital broadcast network, media
players, and content distribution and management system. The ability for our
clients, large and small, to quickly and easily build brand and generate revenue
through online distribution, while maintaining complete control of their media,
is the cornerstone of our Internet TV platform."

About Etisalat(www.etisalat.ae):

Etisalat is one of the largest telecommunications companies in the world and the
largest operator in the Arab world headquartered in the UAE (as per FT500 March
31, 2008). Etisalat operates in 18 countries across Asia, the Middle East and
Africa, servicing over 74m customers. It also has Points of Presence (PoP) in
New York, London, Amsterdam, Frankfurt, Paris and Singapore providing a truly
global reach.

In addition to being the UAE`s telecom provider, Etisalat has now expanded to
manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan,
Tanzania, Benin, Burkina Faso, Gabon, Niger, Togo, Republic of Central Africa,
Ivory Coast, Nigeria, Indonesia iran and Afghanistan. With shares in Sudan`s
`Sudatel`, Inida, Qatar`s Q-Tel and Thuraya, the satellite telephone service
provider, Etisalat is a key regional player that lends its expertise and
resources towards the betterment of information and communication technology.

About Endavo Media:

Endavo Media provides a hosted platform for Internet TV, enterprise video,
social media and IPTV. This easy-to-use, cost-effective media management and
distribution system offers high-quality live and on-demand delivery of video,
audio and pictures. Content is deliveredthrough brandable players, web sites and
user interfaces, across the social web andto consumer broadband devices,
including portable media players, mobile phones and set-top boxes. Music,
entertainment and new media businesses, as well as social, cultural and
faith-based organizations, get more control to connect and engage directly with
their audiences, buildtheir brands and generate revenue from their online video
communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is
now privately-held. Visit www.endavomedia.com for more information.

For Endavo Media
Media Contact Information
Will Wellons, 407-339-0879
Will@wellonscommunications.com

Copyright Business Wire 2009