Pacific Media Partners Introduces Proprietary Social Media Tools

Firm Enhances Digital Media Division with Powerful New Means of Reaching and
Interacting with Consumers Online
LOS ANGELES--(Business Wire)--
Pacific Media Partners (www.pacificmediapartners.com), a full-service marketing
communications firm that specializes in the interactive entertainment, consumer
electronics and consumer products industries, today introduced a suite of newly
created social media tools designed to help companies use the Internet to drive
awareness via direct interaction with consumers on blogs, forums, social
networks and online video sites.

Employing the agency`s newly developed and refined Buzz Research, PN3 Rating
System, and Buzz Interaction tools, Pacific Media Partners' social media team
delivers more ways for its clients to identify, target, and directly communicate
with consumers than ever before. These tools, which are proprietary to Pacific
Media Partners, allow a client to see how its products measure against
competitors over time, learn more about existing consumer opinions, find out
what share of social media space it currently has, and enhance PR efforts by
learning where messages have the most impact. Most importantly, clients will
save community managers` research costs as Pacific Media Partners manages the
critical job of guarding the client`s reputation online.

"The fact is, discussions about your company and its products are already taking
place in community forums, on blogs, message boards, and social media sites, and
it is imperative that our clients have a presence in these discussions," said
James Little, vice president, Pacific Media Partners. "Pacific Media Partners
will help companies lead the effort to talk with consumers instead of at them,
thus establishing their brands as ones that consumers can trust."

With more and more print media outlets shutting down and/or laying off employees
every day, the Pacific Media Partners leadership team recognized that
traditional PR strategies alone were no longer enough to raise awareness and
inform target markets.

"Achieving meaningful engagement on the Web is vital to eliciting behavioral
changes in potential consumers," continued Little. "By identifying influencers
and then interacting with them regularly online, we can manage a company`s
reputation, increase Web traffic and sales, generate customer loyalty, and even
attract and retain talent. Throughout the process, we show our clients the
direct benefit of their investment in social media communications, and how it is
helping meet their marketing objectives."

For more information on the Pacific Media Partners Social Media Division, visit
http://www.pacificmediapartners.com/cap/sm.htm.

About Pacific Media Partners

Pacific Media Partners is a full-service marketing communications firm that
specializes in launching new products and companies. As an extension of our
clients` marketing team, we help them communicate, advertise and market in order
to achieve maximum brand exposure. From national and global efforts to targeted
regional plans, our strategically planned and executed Public Relations, Social
Media, and advertising campaigns offer our clients the tools they need to
achieve measurable & meaningful results. Featuring an executive team with more
than 50 years of industry experience, Pacific Media Partners manages a diverse
portfolio of clients in the interactive entertainment, tech, and consumer
products industries. For more information, visit www.pacificmediapartners.com.

Pacific Media Partners
Racheal Caswell, 310-341-3032
rachealc@pacificmediapartners.com

Copyright Business Wire 2009