TootooMart Analyzes the Development of Apparel E-Commerce

BEIJING, April 7 /PRNewswire-Asia/ -- Analysts on TootooMart.com
(http://www.tootoomart.com/ ) say that the e-commerce has provided great help
for enterprises from different points, such as retail, home trade, foreign
trade and industry chain. The e-commerce
(http://www.tootoomart.com/clearancezone/ ) platform has been grafted on the
traditional market and has broadened the narrow tangible markets. It developed
as a new distribution channel for the apparel industry
(http://www.tootoomart.com/apparel/ ) to meet difficulties.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/CNTH022LOGO )
Experts say that there are four stages in the development of e-commerce:
first, the non-mainstream crowds, such as students in universities and middle
schools, buy the non-mainstream products; second, the non-mainstream crowds
buy mainstream products including the cell phones
(http://www.tootoomart.com/promotion/cellphone/ ) and clothing; third, the
mainstream crowd buys the non-mainstream products, most of the online shoppers
(http://www.tootoomart.com/freeshipping/ ) begin their shopping buying things
like a fishing rod (http://www.tootoomart.com/promotion/sports/ ) or
harmonica (http://www.tootoomart.com/wholesale/ ); fourth, the mainstream
crowds buy mainstream products through e-commerce. Now e-commerce has reached
this fourth step. As one of the typical mainstream products, e-commerce has
helped the apparel industry to get over the problems of high cost and low
profit, to provide personal service for the customers whom are difficult to
come into contact with by the traditional market.
The experts advise that the apparel industry has to pay attention to both
the home and international markets, to make the producing and sale process
more flexible, to attach importance to the retail orders, because the retail
network has matured in market size, distribution channel and capital. However,
they also point that the interactive marketing, shopping guide and fast
delivery are the keys of the success of e-commerce. Apparel E-Commerce
providers have to pay attention to the customers' online shopping process, to
respond quickly to feedback regarding potential needs and to build a
management concept on supply chain.
E-commerce represents a new development trend. One of the famous apparel
companies has begun to try the apparel e-commerce; they want to realize a
whole new economic entity, which mixes traditional distribution and e-commerce
together.
SOURCE TootooMart.com

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