CrownPeak Launches New Features Across CrownPeak CMS Suite

LOS ANGELES, CA, Apr 07 (MARKET WIRE) --
CrownPeak, the market leader in on-demand Web site management software,
today extended its leadership in Web content management with multiple new
features across its flagship CrownPeak CMS suite, designed to make client
Web site management easier and more efficient. The new CrownPeak CMS
includes a completely new WYSIWYG authoring environment, an upgraded
version of CrownPeak's Desktop Connection for developers, enhanced Web
Analytics, and the recently launched Landing Page Manager, offered as
part of the CMS suite with the latest product upgrade.

CrownPeak CMS already addresses the requirements of today's marketing
organizations, including site optimization for organic search, visitor
engagement with targeted messaging and now offers the ability to capture
leads with specific campaign landing pages, and site traffic conversion.

"Websites have evolved from online brochures to powerful marketing
platforms that capture users with relevant content and drive them to take
action," said Jim Howard, CrownPeak's CEO. "Marketers must ensure that
every penny counts with their web initiatives, and our new CMS rollout
gives them all of the tools to manage content, drive campaigns and
generate revenue."

"CrownPeak transforms the most non-technical marketers into savvy Web
developers, and makes Web site marketing and management easy," said
Deanna Boehm, Director of Marketing at Virginia.gov. "The product
evolution of CrownPeak CMS means that we can even more efficiently run
our Web initiatives, without the added costs of installed solution
upgrades."

New in CrownPeak CMS:

-- New Rich Text, WYSIWYG Authoring Environment.

Also announced today is CrownPeak's partnership with web authoring leaders
Ephox, making CrownPeak the only SaaS CMS offering to offer the WYSIWYG
authoring environment. CrownPeak has completely integrated Ephox EditLive!
6.5 into CrownPeak CMS, with additional features to make it even more
seamless to CrownPeak CMS users.

New features in CrownPeak's rich text editor include image cropping and
resizing, color customization to ensure greater consistency, spelling and
language tools and other functionality. Images are automatically re-sized
and re-sampled to ensure appropriate file sizes. The new WYSIWYG editor
provides 100% compliant XHTML and also has built in checks for Section 508
and WCAG accessibility guidelines.

"Ephox has become the gold standard for authoring in Web content
management through our partnerships with leading on-premises software
vendors," said Ephox CEO Andrew Roberts. "However, we recognize that Web
content management makes perfect sense delivered as an on-demand, hosted
service and that software as a service is clearly a trend for the future.
Partnering with the leader in this space is exciting to us and represents
a great opportunity for both companies."

-- Upgrades to CrownPeak's Desktop Connection.

With the new CrownPeak Desktop Connection, developers can choose the
development tool of choice -- whether it is Visual Studio, Eclipse,
Dreamweaver or text editors like TextPad -- and automatically connect to
their CrownPeak CMS account over the Internet. Once connected, developers
can work with CrownPeak CMS templates in their familiar environments and
automatically save templates back to the CMS.

Features include a complete "Code Wizard," allowing developers to access
hundreds of API calls and templates, automatically insert generated code
into any template, and search the entire repository of templates by code
or keyword.

"Developers have favorite tools and methods for coding," said Carl Sutter,
CTO of CrownPeak. "Our goal is to combine best-of-breed developer tools
with the flexibility and power of the CrownPeak CMS development
environment."

-- Upgrades to CrownPeak Analytics.

CrownPeak Web Site Analytics is now built into the CrownPeak CMS as a
fully integrated digital dashboard. With a new streamlined interface,
CrownPeak Analytics enables customers to choose between basic
functionality as part of their CMS package, or integration with other
industry-leading analytics packages such as WebTrends or Omniture. New
features in CrownPeak Analytics also include a "Campaigns" tool -- where
online marketers can designate any one page, or a referring URL to track
separately for traffic, conversions and general traffic trends.
Additionally, many of the reports such as the Dashboard Summary, Visitors
Report, Most Performed Searches and Most Popular Links are available as
RSS feeds, for seamless integration into Intranet portals or other types
of reporting mechanisms.

All CrownPeak CMS features are now live and available to CrownPeak
clients.

About CrownPeak

CrownPeak is the market leader in on-demand Web site software.
CrownPeak's unique combination of software and services give Web site
managers complete control over the critical functions involved in
delivering a successful, revenue-driving Web site.

Hundreds of diverse organizations such as Staples, Skype, Hyundai Motors,
Home Depot, EMI Music and the State of Virginia have realized the value in
CrownPeak's software's renowned ease-of-use, and its 24x7 customer support
and guaranteed response times. CrownPeak has been named to EContent's 100
most influential companies list, has won eWeek's prestigious Analysts
Choice Award and InfoWorld's Product of the Year Award and has been named
a finalist for Best Customer Service from the American Business "Stevie"
Awards for the last two years.

Contact:
Darcy Cobb
Dotted Line Communications
p. 310.472.8600
f. 415.354.3393
darcy@dottedlinecomm.com

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