Euro RSCG Discovery Appoints Bruce Wilkinson as SVP, Sales

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Tue Apr 7, 2009 10:09am EDT

Industry Vet to Continue Positive Growth Momentum for North American CRM and
Behavioral Marketing Network 

CHICAGO, April 7 /PRNewswire/ -- Euro RSCG Discovery, the North American data
analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide,
today announced Bruce Wilkinson has joined the agency as Senior Vice
President, Sales, effective immediately.  Based in the network's Chicago
headquarters, Wilkinson will oversee new business and sales for both American
Student List (ASL) and Euro RSCG Discovery offerings.  He will report directly
to Zain Raj, CEO.

"Bruce brings a wealth of knowledge and experience in consultative selling,
new business development and marketing to Euro RSCG Discovery," said Raj.  "I
am confident that Bruce's experience and knowledge will make him a tremendous
asset to the agency, ASL and our clients."

Wilkinson will join the agency's team of top-tier business strategists,
patent-holding marketing analysts, award-winning technologists and leading
creatives, to deliver data-driven behavioral marketing programs that drive
measurable business impact, both in the short term and as a long-term
sustainable marketing strategy.

Wilkinson joins Euro RSCG Discovery at a time of rapid growth.  Over the last
year since Raj took the helm as CEO of the North American network, the agency
has expanded dramatically, growing from two offices to five and forming a
strategic alignment with ASL, the nation's leading provider of student and
youth marketing data.  The network has offices in Chicago, Wilton, Conn.,
Richmond, Va., Baltimore, Md., and Mineola, N.Y., offering unified behavioral
marketing and creative capabilities. 

Prior to joining Euro RSCG Discovery, Wilkinson was Vice President and
Business Development Leader at Experian in Chicago.  Previously, he held
senior positions with leading companies including GE, HSBC and Citigroup. 

About Euro RSCG Discovery
Euro RSCG Discovery is the data analytics, CRM and behavioral marketing agency
network of Euro RSCG Worldwide.  The agency combines research -- behavioral,
attitudinal and lifestyle data -- to develop actionable insights that help
clients build loyalty, increase share, and create personal connections to
their brands.  Clients including Diageo, IBM, Liberty Mutual Insurance, Sprint
and Volkswagen have all used Euro RSCG Discovery's tools to leverage consumer
behavior and gain greater financial rewards.  The agency has offices in
Chicago, Illinois; Baltimore, Maryland; Mineola, New York; Richmond, Virginia;
and Wilton, Connecticut.  For more information, please visit
www.eurorscgdiscovery.com. 

SOURCE  Euro RSCG Discovery

Ashley Stewart, +1-212-966-6586, astewart@powellny.com, for Euro RSCG
Discovery
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