SEO for Photography Websites: PhotoShelter Releases Free SEO Toolkit & Launches New SEO Features

Free Toolkit Helps Photographers Use Search Engines to Attract More Website
Visitors

New PhotoShelter Features Include Exclusive SEO Grader & Control of 30+ Factors
to Improve SEO
NEW YORK--(Business Wire)--
PhotoShelter, the leader in portfolio websites, photo sales and archiving tools
for photographers, today released the first comprehensive, free guide to getting
photography websites listed on search engines and achieving top results with
search engine optimization (SEO). The PhotoShelter SEO Toolkit is essential
internet marketing guidance for serious photographers looking to grow their
businesses online. It can be used by photographers to understand, plan, and
carry out a complete SEO effort. The toolkit can be requested here:
http://pa.photoshelter.com/mkt/seo-kit-for-photographers. PhotoShelter also
today released an SEO Grader tool - an exclusive feature that scans
photographers` websites and rates their progress along 30+ factors within
PhotoShelter that can be customized to improve search engine rankings.

"Google search is by far the world`s most powerful online marketing tool," said
PhotoShelter CEO Allen Murabayashi. "Photographers today must become masters of
self-promotion, with their website as the central platform to connect with new
customers, book assignments or make direct photo sales. Yet nobody is providing
photographers with clear guidance and easy tools to help implement basic SEO
tactics. Today, PhotoShelter is filling that void with the result of months of
research and testing."

The free PhotoShelter SEO Toolkit includes several multimedia components. The
primary content is PhotoShelter`s SEO Cookbook - a 30-page, step-by-step e-book
covering every tactic, on and off the photographer`s web page, that can be
employed to garner better search engine results. The Toolkit also includes video
tutorials and downloadable worksheets to assist photographers in optimizing
their websites. No technical experience is required to benefit from the expert
advice assembled in the Toolkit. The SEO Toolkit is sponsored by Adorama Camera,
http://www.adorama.com.

The PhotoShelter SEO Grader, which is available only to PhotoShelter members, is
designed to be a photographer`s companion in the long-term effort to tailor a
website for maximum search engine placement. On demand, the SEO Grader scans and
analyzes a complete PhotoShelter website, and produces a weighted score based on
which of 30+ critical SEO factors have been completed by the photographer. The
score can be updated every time changes are made within the member`s
PhotoShelter account, enabling photographers to track their progress as their
SEO improves. PhotoShelter gives photographers an unprecedented level of control
in managing SEO variables by providing a simple interface to enter keyword-rich
text for key areas seen by search engines. PhotoShelter also extracts individual
photos` metadata to populate additional website areas with keywords that can
attract the search engines` attention. Finally, PhotoShelter members can use
Google Webmaster Tools and Google Analytics to update their sitemaps and track
SEO performance. The result is a keyword-rich website that has virtually every
possible SEO factor covered to help the photographer get found - and that
continues to evolve as search engines evolve.

"SEO is intimidating to photographers in part because the ways search engines
work are mysterious, and the educational information that exists has not
previously been tailored to photographers` needs," said Murabayashi. "With the
free content and exclusive tools we`re releasing today, we`re making it as easy
as possible to plan and implement an SEO strategy that serves one purpose -
helping photographers generate more business via their websites."

PhotoShelter`s easily customizable portfolio websites help photographers display
and sell their work online. In addition to advanced SEO tools, PhotoShelter
websites feature e-commerce for selling stock photos, prints, and personal use
downloads, unlimited galleries with flash slideshows, keyword search, advanced
security, and many more rich features - all tied to a bulletproof archive and
pro-strength back-end that supports workflow for serious photographers.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales and archiving
tools for photographers.

Over 40,000 photographers worldwide use PhotoShelter to power their success
online, with customizable website templates, searchable galleries, e-commerce
capabilities, and bulletproof image storage. Photographers can create a
professional PhotoShelter website in under five minutes, or customize
PhotoShelter to power their existing website. A true solution designed to make
the business of photography easier to manage - PhotoShelter offers security,
global accessibility, and advanced marketing tools so photographers can make
their images work harder for them. To join our community, visit
www.photoshelter.com.

All trademarks are the property of their respective owners.

Media:
PhotoShelter
Andrew Fingerman, 212-206-0808 x3332
andrew [at] photoshelter [dot] com

Copyright Business Wire 2009