Yadkin Valley Bank and Trust Names Marketing Executive
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ELKIN, NC, Apr 07 (MARKET WIRE) --
Yadkin Valley Bank and Trust Company, Elkin, NC (NASDAQ: YAVY), is
pleased to announce that Joseph M. Arundell has joined the bank as Senior
Vice President and Marketing Executive with responsibilities for company
wide marketing and advertising duties. Arundell comes to the bank as an
accomplished, results oriented marketing professional with over 21 years
in the banking industry. Most recently Joe was the Marketing Director for
First Bank of NC and previously was SVP of Direct Marketing with First
Charter Bank in Charlotte, where he was in charge of direct mail,
telemarketing, e-commerce, and point-of-sale marketing.
Arundell is an honors graduate of The University of North Carolina at
Chapel Hill and an honors graduate and MBA in Finance and Marketing from
Penn State University. He conducts extensive workshops and conferences in
the industry on marketing strategies and sales effectiveness. Joe resides
in Concord, NC and has one daughter, Corinne, who also attends The
University of North Carolina.
In making the announcement, William A. Long, President and Chief Executive
Officer of Yadkin Valley Financial Corporation, the parent of Yadkin
Valley Bank and Trust Company, stated: "We are pleased to have someone
with Joe Arundell's years of marketing experience join our Yadkin Valley
Bank team. His extensive knowledge of our various markets should allow
Joe to quickly impact the retail segment of our bank." Arundell will
locate his office in Statesville, NC and will report to Stephen S.
Robinson, Chief Operating Officer of Yadkin Valley Bank. Robinson stated:
"I have a tremendous amount of respect for Joe's creative and technologic
skills as he brings them to bear on the marketing function. Having worked
with Joe successfully in the past, I feel sure he will take our company
to the next level in product, service, and delivery. I am excited to have
him a part of our management team."
About Yadkin Valley Financial Corporation
Yadkin Valley Financial Corporation is the holding company for Yadkin
Valley Bank and Trust Company, a full service community bank providing
services in 29 branches throughout its four regions in North Carolina. The
Yadkin Valley Bank region serves Ashe, Forsyth, Surry, Wilkes, and Yadkin
Counties, and operates a loan production office in Wilmington, NC. The
Piedmont Bank region serves Iredell and Mecklenburg Counties. The High
Country Bank region serves Avery and Watauga Counties. The Cardinal State
Bank region serves Durham, Orange, and Granville Counties. The Bank
provides mortgage lending services through its subsidiary, Sidus
Financial, LLC, headquartered in Greenville, North Carolina. Securities
brokerage services are provided by Main Street Investment Services, Inc.,
a Bank subsidiary with four offices located in the branch network.
This news release contains forward-looking statements. Such statements are
subject to certain factors that may cause the Company's results to vary
from those expected. These factors include changing economic and financial
market conditions, competition, ability to execute our business plan,
items already mentioned in this press release, and other factors
described in our filings with the Securities and Exchange Commission.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which reflect management's judgment only as
of the date hereof. The Company undertakes no obligation to publicly
revise these forward-looking statements to reflect events and
circumstances that arise after the date hereof. The Company is subject to
the risks and uncertainties described in its filings with the Securities
and Exchange Commission, including its Annual Report on Form 10-K for the
year ended December 31, 2007 and Quarterly Reports on Form 10Q for 2008.
You should read those factors as being applicable to all related
forward-looking statements wherever they appear in this press release. We
do not assume any obligation to update any forward-looking statements.
Contact:
Stephen S. Robinson
EVP, Chief Operating Officer
704-768-1705
Email Contact
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