Interra Systems Announces Baton-Connect Industry Partnership Program

CUPERTINO, Calif.--(Business Wire)--
Interra Systems Inc., the leading provider of Digital media solutions to enable
delivery of high quality media products and content, today announced their
industry partnership program for Baton, Interra`s industry leading software
solution for automated content verification for file-based media content.

The partnership program called Baton-Connect will enable solution vendors across
media content lifecycle to readily integrate Baton into their solutions. Baton
is an industry leading software only solution to ensure content readiness and is
widely used by global media companies from content creation to production to
delivery. With the Baton-Connect program, Interra`s industry partners can
integrate Baton and ensure seamless availability of Baton within their
respective solutions. Customers benefit from a single content verification
solution as part of their internal solutions as well as part of their external
vendor solutions throughout their content lifecycle. Partners benefit from
ensuring content readiness using the same software solution as the customers and
achieving fast-track integration using Baton-Connect integration support.

"Interra`s Baton product started with the vision of enabling supply-chain of
file-based media content across the content lifecycle. The content lifecycle
includes production houses to broadcasters involved in acquisition, transcoding,
Ingest, editing, playout and distribution. We are happy to have turned our
vision into a reality with Baton ensuring content readiness from creation to
production to delivery," said Sunil Jain, President & CEO of Interra Systems,
Inc. "This required a close collaboration with our global media customers. With
our Baton-Connect partnership program we are extending our collaboration to
other solution vendors across content lifecycle. Baton-Connect extends our
synergies with industry partners and accelerates time to benefits for our mutual
customers."

Baton-Connect partner eco-system includes the following types of solution
vendors across the media content lifecycle:

* Technology vendors (Workflows, Transcoding, Digital Assets Management)
* Infrastructure vendors (Video servers, Storage, Distribution automation
systems)
* System integrators

As part of its Baton-Connect program, Interra offers ready to use kits for Baton
integration into work flows (task sequencing), content flows (data integrity)
and infrastructure flows (new formats & storage systems).

"Signiant`s content distribution management solution seamlessly works with
Interra`s Baton for automated content verification. The integration of Baton
into Signiant workflow modeling framework provides our customers a readily
automated method of ensuring content readiness before distribution," said Tom
Ohanian, Chief Strategy Officer of Signiant.

"Interra`s Baton content verification software is popular among top-tier media
organizations, and we`re pleased to offer integrated support for it in our
Digital Rapids Transcode Manager automated, enterprise-class transcoding
software," said Brian Stevenson, Director of Product Management at Digital
Rapids. "Automating the quality control process further strengthens Transcode
Manager`s industry-leading workflow efficiency and streamlines our customers`
operations."

"As media production organizations embrace file-based workflows, content
verification becomes a necessity," says David Frederick, senior director,
solutions marketing for Omneon. "We are proud of our Baton integration and our
relationship with Interra Systems as it allows our customers to streamline their
operations and get more out of their Omneon media storage and processing
platform. With the additional focus on our partnership that the Baton Connect
program offers, we look forward to enhanced integration and continued successful
joint customer deployments."

About Interra Systems

Interra Systems Digital Media offerings empower media enablers, media product
developers, media producers and distributors to deliver high quality media
products and content. Interra`s Baton ensures content readiness across the
content lifecycle stages. With over 30 customers, Interra`s Baton is an industry
leader in content verification with most comprehensive content readiness and
quality checks. For more information, visit www.interrasystems.com.

Interra Systems Inc.
Krishna Uppuluri, VP Marketing, +1-408-873-1212
krish@interrasystems.com

Copyright Business Wire 2009