SDForum Announces Speakers for Shaping the New Age of Application Development

Two-Day Conference Draws Visionary Leaders from Application Development
Community

SAN JOSE, Calif., April 7 /PRNewswire/ -- SDForum, Silicon Valley's leading
source of information and education in the technology community, today
announced Shaping the New Age of Application Development Conference, a two-day
event to be held April 17-18, 2009 at The Tech Mart in Santa Clara, Calif.

Keynote addresses will be delivered by luminaries David Chappell, Principal at
Chappell & Associates, and James Staten, Principal Analyst of IT
Infrastructure and Operations at Forrester Research and an expert on cloud
computing.

"Forrester forecasts the market for application software to increase six-fold
between 1995 and 2010 to $180.6 billion and I expect a lot of this development
to shift onto cloud platforms that enable faster innovation and new degrees of
freedom and scalability," said James Staten, Principal Analyst at Forrester
Research. "I am looking forward to participating in SDForum's 'Shaping the New
Age of Application Development' event and helping Silicon Valley companies
drive this new era for development. It is an exciting time in this field as
applications are becoming so personal and part of our every day lives, no
matter where we are or what we are doing."

"There is a quiet surge of new generation development tools designed for
today's emerging application platforms. The bottoms-up retooling of the
application landscape will be one of the next growth markets," said Christine
Crandell, Executive Vice President of Global Marketing, Business Development
and Alliances and Chief Marketing Officer at Egenera. "With this conference,
SDForum fosters entrepreneurship by bringing together industry leaders,
developers and application providers to discuss how this market can evolve and
I am pleased to be part of this event."

The new age in application development is driven by a growing number of
innovative technology platforms, such as cloud computing. Today developers
have a variety of new tools, platforms and methodologies, and the focus is
shifting to applications with collaboration and analytics at the core being
built from the ground up to easily accommodate elastic demand, community
driven functionality and pay-per-use models.

"New application software is a primary force for innovation," said David
Chappell, Principal of Chappell & Associates. "And much of it will run in the
cloud. I'm excited to participate in SDForum's development conference this
year. I look forward to providing a perspective on both technical and business
issues around cloud platforms today."

"SDForum's mission has always been to provide an unbiased source of
information and insight to the tech community," said Susan Lucas-Conwell, CEO
of SDForum. "Today's application development climate is providing a wide range
of new opportunities for developers and we wanted to create an event that
brought developers, visionaries, analysts and venture capitalists together for
a comprehensive discussion on where the market is now, where it is going and
how to use the tools that are available."

Some of the speakers at the event include:
Adam Blum, Rhomobile
David Chappell, Chappell & Associates
Christine Crandell, Egenera
Tom Dibble, Aria Systems
Kevin Efrusy, Accel
Todd Fast, Zembly (Sun Microsystems)
Bill Grosso, TwoFish
Eric Klein, Sun Microsystems, Inc.
Prasanna Krishnan, Draper Fisher Jurveston
Lars Leckie, Hummer Winblad
John Loughney, Nokia
Ken Oestreich, Egenera
Brad Peters, Birst
Hamid Pirahesh, IBM
James Staten, Forrester Research
Jon Teo, Benchmark
Jason van Zyl, Sonatype

Event: Shaping the New Age of Application Development
Dates: Friday, April 17 (8:30AM - 3:00PM)
Saturday, April 18 (8:30AM - 3:00PM)
Location: The Tech Mart in Santa Clara, Calif.

Price & Registration
SDForum is offering early bird pricing until April 6th, $139 for SDForum
members and $159 for non-members. Visit SDForum's website at www.sdforum.org
for registration, pricing and more details.

Press Registration
Media are invited to attend the event. For media registration, please contact
Seana Sullivan at SDForum@fortythreepr.com.

About SDForum
SDForum has been instrumental in setting the high tech industry agenda for
more than 24 years. As a high-tech non-profit dedicated to educating and
creating relationships within the technology community, SDForum provides the
latest insights on emerging technology trends and best business practices
through events, specialized services and resources. The SDForum reaches 12,000
software professionals annually, through more than 20 programs a month that
promote emerging technologies and business practices. Long-standing
relationships in Silicon Valley include technology companies such as HP, IBM,
Microsoft, Nokia and SAP. In addition, SDForum has support from the City of
San Jose, and sponsorship from over 30 venture capital firms, financial
institutions, multinational enterprises, international trade organizations and
service providers. For more information, visit www.sdforum.org.

All registered or unregistered trademarks are the sole property of their
respective owners.

Media Contact:
Seana Sullivan
FortyThree, Inc.
831.401.3175
SDForum@fortythreepr.com

SOURCE SDForum

Seana Sullivan of FortyThree, Inc., +1-831-401-3175, SDForum@fortythreepr.com,
for SDForum