MultiVu Video Feed: Cotton Incorporated's New "Fabric of My Life(TM)" Campaign Blends...

MultiVu Video Feed: Cotton Incorporated's New "Fabric of My Life(TM)" Campaign
Blends Familiar Music With Modern Fashion

As the country faces the cold, harsh realities of the global financial
situation, Cotton Incorporated delivers consumers a soft, comforting bit of
nostalgia, with a modern twist. The research and promotion company for U.S.
cotton growers and importers has revived its memorable theme song and
reinterpreted it with young vocalists Zooey Deschanel, Jazmine Sullivan, and
Miranda Lambert. The new television commercials, created by DDB New York,
will begin airing on April 5 as part of a marketing strategy that also
includes print and Internet components. The new commercials present a
day-in-the-life montage of the vocalists' lives, scored with each artist's
unique interpretation of the celebrated music and lyrics. The melody,
recognizable to two generations of consumers, was retired in 2001 and was
revived because "It's the right message at the right time," says Glenn
Sciachitano, Director of Consumer Advertising at Cotton Incorporated.
Internet components are slated to roll out in May and will include such
interactive attractions as a Zooey Deschanel Stylebook, a look inside Miranda
Lambert's closet, and a neighborhood shopping guide by Jazmine Sullivan. "The
Fabric of My Life" micro-site will be an off-shoot of the company's consumer
Web site, TheFabricOfOurLives.com. The print campaign, launching this summer,
will feature stills of all three artists in cotton wardrobe from the
commercial shoot, along with notes from the singers about each garment.
SATELLITE FEEDS:
Tuesday, April 7th, 2009 Wednesday, April 8th, 2009
1:00 PM - 1:15 PM ET 1:00 PM - 1:15 PM ET
AMC 3 AMC 3
C-Band C-Band
Transponder 3 Transponder 3
Downlink Freq. 3760 Horizontal Downlink Freq. 3760 Horizontal

NEWS: Three young vocalists reinterpret "the touch, the feel of cotton"
theme music, in new TV ads.
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at:
http://www.prnewswire.com/broadcast/37656/press.html
B-ROLL INCLUDES:
* Behind the scenes with Miranda Lambert, Behind the scenes with Zooey
Deschanel

VIDEO PROVIDED BY: Cotton Incorporated
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE Cotton Incorporated

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3