AT&T BusinessDirect(R) Celebrates 10th Anniversary

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 11:09am EDT

AT&T's Award-winning Customer Portal Continues Its Industry-leading
Innovations

DALLAS, April 7 /PRNewswire-FirstCall/ -- The year was 1999 and the new
economy of the World Wide Web was roaring. Venture capitalists were chasing
any company with a "dot com" in its name to claim a piece of the Web's $15
billion in consumer online sales and $131 billion in online
business-to-business services. The Pets.com sock puppet had its own balloon in
the Macy's Thanksgiving Day Parade. By year's end, 17 Internet companies lined
up to spend over $2 million each for a 30-second ad at the coming Super Bowl.

Also that year, AT&T* moved AT&T BusinessDirect(R), its customer
self-maintenance tool, from the mainframe to the Internet where it became the
telecom industry's first truly Web-based "eMaintenance" portal. 

A decade later, four of the ten most popular Web sites are devoted to social
networking; online retail sales are approaching $235 billion; and AT&T
BusinessDirect has become an award-winning portfolio known for its
industry-leading innovations in network monitoring and management services,
customer support and eCommerce.

AT&T BusinessDirect today helps hundreds of thousands of users in over 90
countries manage their network services online to improve productivity,
increase the speed and accuracy of their network transactions and optimize
network efficiency, all while reducing costs. Each month, AT&T BusinessDirect
handles almost 4 million customer transactions that include ordering services,
maintenance requests and billing inquiries. What's more, the service today
offers mobility features enabling remote workers and employees on the go stay
connected with customers and co-workers to resolve problems even when they're
not at their desk.

To celebrate its tenth anniversary, AT&T added two tools to its AT&T
BusinessDirect portfolio designed to enhance customers' network management
capabilities and perform administrative tasks quickly and securely. AT&T View
and Analyze Inventory is an online tool that helps customers track current and
pending service orders worldwide for a real-time view of changes in network
assets such as circuits, facilities, routers, as well as other AT&T services.
AT&T BusinessDirect eForums is its new online community where users can go to
share their experiences, tips and best practices with other AT&T
BusinessDirect customers, as well as post questions or engage in online chats.

"For 10 years, AT&T BusinessDirect has been setting the pace for the industry
in providing online self-service tools, and we are committed to remaining the
leader for the next decade," said John Cushman, Vice President - eSales &
Service, AT&T Business Solutions. "Business has become a 24-by-7-by-365
proposition, and customers need their electronic storefront always available.
AT&T BusinessDirect enables customers to manage and monitor their network
proactively all day, every day, from anywhere."

AT&T BusinessDirect has won Stevie Awards in each of the past three years,
including a Stevie Award in February 2009 for "Best use of Technology. Most
recently, it received the "2009 Excellence Award for Best Customer Care
Solution" from Billing & OSS World magazine.

For more information on the AT&T BusinessDirect(R) 10th anniversary, please
visit http://www.att.com/bd10th/ .

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services, the
nation's fastest 3G network and the best wireless coverage worldwide, and the
nation's leading high speed Internet access and voice services. In domestic
markets, AT&T is known for the directory publishing and advertising sales
leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T
brand is licensed to innovators in such fields as communications equipment. As
part of their three-screen integration strategy, AT&T operating companies are
expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1
in the telecommunications industry on FORTUNE(R) magazine's lists of the
World's Most Admired Companies and America's Most Admired Companies.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.




SOURCE  AT&T Inc.

Michael Lordi, office, +1-908-234-6071,  mobile, +1-908-329-4854,
mlordi@attnews.us, for AT&T; or Janet Wyles of AT&T, office, +1-908-234-6067,
mobile, +1-732-331-6754, wyles@att.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.