AAA Presents: Identity Theft Protection Week

AAA Members Encouraged to Take Advantage of Options to Protect from Identity
Theft
LOUISVILLE, Ky.--(Business Wire)--
As media reports of identity theft continue to increase across the country, and
in recognizing the importance of educating its members about this threat, AAA
announces "AAA Presents: Identity Theft Protection Week, Sponsored by LifeLock"
April 20 - 24, 2009. The week will include various educational elements
regarding identity theft and will culminate with a "Shred-a-Thon," a FREE
document shredding event on Friday, April 24.

"We have had such an unbelievable number of inquiries from our members as it
relates to identity theft that we saw a need to develop the first ever Identity
Theft Protection Week," said Roger Boyd, Director of Public Affairs, AAA East
Central Kentucky Region. "Our strong partnership with LifeLock, the leader in
identity theft protection, led us to develop a week filled with educational
events and activities focused on educating our members on the various risks and
scams that can lead to identity theft."

Recent numbers released by the Federal Trade Commission show the total number of
identity theft and fraud complaints reached their highest level ever in 2008 at
more than 1.2 million, and identity theft was the number one category for
complaints accounting for more than 26 percent of those filed. Individuals that
reported identity theft or identity fraud to the FTC reported paying more than
$1.8 billion in 2008 alone. In Kentucky, identity theft complaints reported to
the FTC were up 30% from 2007 to 2008.

AAA also invites members to take advantage of their Shred-a-Thon, in conjunction
with Identity Theft Protection Week. During this free event, members can bring
their personal documents to the AAA location at 321 Whittington Parkway from 2
p.m. to 4 p.m., where a commercial-grade shredding service will be on hand to
dispose of them safely and quickly. The Shred-a-Thon is intended for use by AAA
members for the secure destruction of household or personal documents, not for
business or commercial use.

About LifeLock

Founded in 2005, LifeLock is the industry leader in proactive identity theft
protection. The organization has a strong focus on educating consumers and
working with law enforcement and elected officials to better understand the
increasing threats of identity theft. A multiple award-winning organization,
LifeLock has most recently been recognized as a Best Place to Work by the
Phoenix Business Journal. LifeLock (www.lifelock.com) is a private company
backed by Bessemer Venture Partners, Goldman Sachs and Kleiner Perkins Caufield
and Byers.

About AAA Kentucky

As North America`s largest motoring and leisure travel organization, AAA
provides more than 51 million members with travel, insurance, financial and
automotive-related services. Since its founding in 1902, the not-for-profit,
fully tax-paying AAA has been a leader and advocate for the safety and security
of all travelers. AAA East Central Kentucky Region has eight offices serving
more than 350,000 residents of Kentucky. AAA clubs can be visited online at
www.aaa.com.

LifeLock
Jason Ovitt, 480-307-1909
Executive Director, Public Relations
Jason.ovitt@lifelock.com
or
AAA East Central Kentucky Region
Roger Boyd, 502-779-3610
Director, Public and Government Affairs
rboyd@aaaec.com

Copyright Business Wire 2009