iRise CEO Emmet Keeffe JoinsExecutive Advisory Board & Steering Committee for the World BPO Forum

EL SEGUNDO, Calif.--(Business Wire)--
iRise®, the world`s leading visualization solutions company, today announced
that Emmet B. Keeffe III, iRise CEO and co-founder has joined the executive
advisory board and steering committee for the World BPO Forum, an organization
dedicated to sharing best practices for optimizing human resources globally. The
World BPO Forum Summit 2009 event is being held this year on July 30-31 at the
Hyatt Regency hotel in Jersey City, New Jersey.

"We are excited to have Mr. Keeffe on the executive advisory board and be a
Director on our executive steering committee," stated Kartik Kilachand,
president of the World BPO Forum, Inc. "Emmet has built a rock solid reputation
as a IT thought leader and one of the most well connected CEOs in the business.
Emmet regularly meets with the best and brightest CIOs on the planet and as a
result brings a wealth of knowledge to the organization that will certainly help
guide the content and keep us focused on the most pressing issues facing CIOs
today."

"The timing of this event couldn`t be more perfect as CIOs today have an
unprecedented opportunity to leverage the current recession to finally `break
the glass` on critical transformational initiatives," said Mr. Keeffe. "iRise is
in the business of enabling change on a dramatic scale by giving CIOs a
strategic platform to visualize the future and take the risk out of global
sourcing initiatives. Accelerating the percentage of global sourcing for
application development with low risk is the `last mile` for many CIOs and iRise
is in a unique position to help drive this objective."

"Outsourcing and off-shoring have become commonplace among large U.S. companies,
but less so among medium scale enterprises," said Mr. Kilachand. "That is
creating a performance divide. It takes significant resource allocation to find
the right offshore partnerships, as well as a long time to learn from mistakes
and overcome the challenges of globalizing key business process operations. This
is where the World BPO Forum can play a material role in helping the
competitiveness of mid-sized U.S. companies - who have to `get it right` the
first time around."

Mr. Keeffe added: "The World BPO Forum is taking a leadership role in getting
CIOs together to share best practices and provide a road map for guiding change,
cutting cost and shifting IT priorities to drive real business innovation. It is
their vision of becoming the `Davos` for off-shoring."

Software Visualization - The Ultimate Change Agent

The best run companies in the world recognize that tough economies are exactly
the right time to take bold steps to change the status quo and leap ahead of the
competition. Consistently delivering innovative and highly usable
business-critical applications is often the key to capitalizing on this kind of
market opportunity. iRise visualization gives companies a powerful way to define
applications right - the first time. By enabling global organizations to "test
drive" and fully experience systems early in the process, iRise is an essential
strategy to consolidate application portfolios, accelerate delivery and leverage
global sourcing without delays and cost overruns.

With thousands of projects completed successfully, the value of visualization
has proven to be enormous for businesses in highly competitive markets:

* Get to market twice as fast;
* Eliminate 30% of project cost;
* Ensure success of global sourcing strategies; and,
* Dramatically improve customer experience.

Pricing and Availability

Pricing for iRise starts at $6,995 for iRise Professional Edition; a standalone
version of the popular team-based iRise Enterprise Edition. Mid-market pricing
is also available for smaller companies. iRise Professional Edition is available
for free 30 day trial by clicking here: http://www.irise.com/.

To speed adoption, free iRise eLearning is available from the iRise Website. For
more information, click on:
http://www.irise.com/services/training_elearning.php.

About iRise

iRise is the world`s leading provider of visualization software for business
applications. Visualization has become a critical competitive advantage for
businesses to more effectively communicate their needs to technology teams and
give everyone involved the ability to interact with and fully experience
applications before they are built. Companies of all sizes like General Motors,
UPS, Wachovia, Manpower, M.D. Anderson Cancer Center, and many others use iRise
to "test drive" their applications before building, which accelerates time to
revenue, improves customer experience, and drives costs down. At iRise, our
vision is that by 2020, all business software will be visualized before being
built, the same way that every car, airplane, and building is visualized today.
Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture
Partners, and Deutsche Bank, and has sales offices across North America.

iRise is a registered trademark of iRise.All other companies and products
mentioned are trademarks and property of their respective owners.

iRise
Peter Brooks, 415-255-1554 (Press)
peterjbrooks@msn.com

Copyright Business Wire 2009