Bring Restaurant Quality to Home Dining With Wholly, All-Natural Products

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 12:06pm EDT

- Top chefs around the country use all-natural avocado products from the
makers of Wholly Guacamole - 

FORT WORTH, Texas, April 7 /PRNewswire/ -- Budgets tightened, the Food
Marketing Institute reports an estimated 71 percent of adults are cooking at
home more and eating out less. The National Restaurant Association expects a
second year loss with a 1.2 percent decline in 2008 and an additional 1
percent drop in 2009 -- the first consecutive year decline in 16 years. 

But consumers sacrificing personal time for at-home meal preparation still
seek "restaurant quality" food--without spending all night in the kitchen.
Tips and tricks from professionals chefs can help consumers choose the right
products to cut meal preparation time and achieve a close-to-restaurant
experience.

Many of the top-quality products used daily by renowned chefs and top
restaurants have consumer versions that can be found at grocery stores--you
just need to know the chef's secret states Fresherized Foods, a global leader
in food technology and maker of Nielsen top-ranked, Wholly Guacamole.
www.fresherizedfoods.comwww.whollyguac.com

Ripe and ready ingredients are key to food taste. Many professional chefs
choose ready-to-use avocados products--halved, chunked or mashed--made with
high-pressure processing (HPP).  Because HPP delivers a trusted food-safe
product, extends shelf-life and promises reliable, exceptionally fresh, ripe
flavor--with no preservatives or guesswork on unripe produce--many restaurants
start with high-pressure processed avocados vs. whole in everyday preparation.
 

Just like a professional chef, consumers can get the same "always ripe, always
ready" restaurant experience at home, when they choose from the Wholly family
of products found in their grocery's produce section. Served in restaurants
straight out of the pack or "doctored up a bit," Wholly Guacamole is ready to
open and eat.  For DIY guacamole makers, Wholly Guacamole "Classic" -loaded
with ripe avocados-- makes a great base to add your own home-chopped onions,
jalapenos, and cilantro.  And NEW Wholly Salsa, the first HPP, all-natural
line of preservative-free salsas, offers exceptional flavor and spice for any
table--at home or restaurant. 

"At home or dining out, Wholly products offer preservative-free ingredients
and vine-ripe, made-from-scratch taste that consumer palates demand," states
Dr. Marcia Walker, nutritionist / Food Scientist, Fresherized Foods.  

ABOUT US:  Fresherized Foods is the global leader in HPP and maker of the
Wholly Brand of products produced using HPP preservation.


Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
MARCIA WALKER
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79714



SOURCE  Wholly Guacamole; Fresherized Foods

Sylvia Barnard, +1-770-401-3112, sylvia@bowwowconsulting.com, for Wholly
Guacamole and Fresherized Foods
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