AGMA Adds Juniper Networks to Member Roster; Bolsters Management Team With Microsoft Executive
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HOUSTON, TX, Apr 07 (MARKET WIRE) --
The Alliance for Gray Market and Counterfeit Abatement (AGMA), a
non-profit organization dedicated to addressing the gray marketing and
counterfeiting of technology products around the globe, today announced
that it has added a new member company to its roster. Juniper Networks,
the leader in high-performance networking, has joined AGMA.
"Juniper Networks is very pleased to join AGMA in order to partner
collaboratively with other industry leading high technology companies in
combating the growing problem of counterfeiting and gray marketing of IT
products," noted Lorne Morris, director of worldwide compliance for
Juniper Networks. "The opportunity for Juniper to leverage the combined
knowledge and expertise of many of the foremost experts in the field is
of tremendous benefit to protect the brand equity of Juniper and our
partners. Our ability to gain access to best-in-class strategies,
programs and effective processes which address this growing threat makes
participation in AGMA essential for us."
AGMA has appointed Cori Hartje, senior director Microsoft Genuine Software
Initiative as a new director. Along with overseeing various anti-piracy
efforts and product group integration programs focused towards Microsoft's
efforts at preventing counterfeit and other forms of software piracy,
Hartje is active with various industry groups and is a spokesman for
anti-piracy activities.
AGMA's Asia Pacific Council meeting was held in Hong Kong on March 12, and
focused on the important elements to successful prosecution in China with
the highest priority on building relationships with regional government
officials, including law enforcement and customs. At the meeting, which
was hosted by international law firm Baker & McKenzie, AGMA members
learned that solid and substantial case documentation as well as a
comprehensively documented investigation and evidence are critical
factors to successful intellectual property rights trials in China.
According to AGMA president Ram Manchi, "Counterfeiting, gray market
fraud, service abuse, and IP theft are among the most challenging issues
facing the IT industry today. AGMA's member companies are some of the most
influential companies in the high technology arena, and together we are
able to help address, educate and create awareness for these issues. Our
member meetings give us an opportunity to work together to identify
solutions and potential issues on the horizon -- by sharing experiences,
insights and ideas, we can help make a difference."
There are many benefits to becoming a member. AGMA provides an open forum
where intellectual property brand owners can discuss trends, issues and
approaches to gray market fraud and counterfeiting in the technology
sector. It also uses a variety of avenues to get its message out and
cultivate change in the marketplace, including event speaking, educational
initiatives, benchmark studies, whitepapers, industry guidelines, and, as
appropriate, public policy advocacy in areas like law enforcement and
customs.
To learn more about AGMA's initiative or to become a member, please visit
www.agmaglobal.org.
About AGMA
AGMA is a non-profit organization comprised of influential companies in
the technology sector including founding members Cisco Systems,
Hewlett-Packard and Nortel. Incorporated in 2001, AGMA's mission is to
address gray market fraud and counterfeiting of technology products
around the globe. The organization's goals are to protect intellectual
property and authorized distribution channels, improve customer
satisfaction and preserve brand integrity.
AGMA welcomes any technology manufacturer that owns a branded IT product.
Aiming to educate a wide audience about the growing IT counterfeit, gray
market fraud and service abuse threats, AGMA uses a variety of avenues to
cultivate change in the marketplace, including event speaking, educational
initiatives, benchmark studies, industry guidelines, and, where
appropriate, public policy advocacy in areas like law enforcement and
customs. To learn more about AGMA's initiatives or to become a member,
please visit www.agmaglobal.org.
Media Contact:
Dena Grigas
Lages & Associates
(949) 453-8080
Email Contact
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