Research and Markets: Higher Biodegradability and Environment-friendly Characteristics Drive Growth in the Global Methyl Ester Sulphonate Market

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/86be6a/global_methyl_este)
has announced the addition of Frost & Sullivan's new report "Global Methyl Ester
Sulphonate Market" to their offering.

This Frost & Sullivan research service titled Global Methyl Ester Sulphonate
Market analyzes and assesses factors accelerating adoption and those knocking
down adoption momentum. The three major application areas for methyl ester
sulphonate include the detergent industry, personal care industry, and cleaners
industry.

Market Overview

The methyl ester sulphonate (MES) market is currently in its growth phase, and
participants are engaged in building product awareness to ratchet up market
prospects. "A prominent aspect set to drive growth is that MES can be used as
biodegradable surfactants in detergents," notes the analyst of this research
service. "Usage of MES in this manner is nearly untapped but current vibration
in the surfactants market for green and biodegradable raw materials to be used
may lead to potential high demand for MES surfactants." High scheme pricing is
expected to recover development cost, though some large suppliers may absorb
cost through captive usage. In the current scenario, product distribution and
promotions are carried out targeting selected customers at least until customers
at large are ready to accept MES.

Emphasizing the "green" advantage can deliver considerable marketing mileage.
Competition in this space is becoming more intense and marketing strategies at
this stage will enable better product outreach and visibility, effectively
communicating attributes and benefits of MES, which scores better than other
anionic surfactants, particularly linear alkyl benzene sulphonate (LAS), on
multiple counts. MES has excellent characteristics such as high purity and
active level, and is devoid of any volatile organic compound (VOC). It is also
gentle on the skin, has low percent of di-salt (around 5.0 to 10.0 percent), is
white/near white in color, and is suitable for both liquid and powder
detergents.

Feedstock Availability Issues Cloud Market Prospects

The production of MES is an expensive procedure entailing heavy investment and
prior technical expertise. Feedstock for methyl esters is obtained from plant
and tallow resources, and producers are dogged by feedstock availability
concerns. MES supplied for the detergent market is usually a blend of C-16
methyl ester (greater than 95 percent) and C-18 (less than 5 percent). However,
other cuts such as C-12 and C-14 also find their way into these markets.
Palm-based feedstock is claimed to be a better source for C-16 and C-18 cuts
compared to other resources. The onus is on MES producers to acquire the
appropriate cuts of methyl ester. Careful selection of feedstock needs to be
undertaken and the incoming raw naterials must undergo testing to ensure a
competitive source.

With a host of potetial applications besides detergent and personal care
formulations, raising consumer awareness seems to be the crucial effort required
for market expansion. For instance, MES can be used as floatation agents in
mining.It can be used as de-fattening agents for leather application because it
helps dissolve fat and dirt on leather surfaces. Regulatory and environmental
bodies are advocating the use of green surfactants such as MES as the next
generation of surfactants.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors
in this research:

* Detergents
* Personal care
* Cleaners

Key Topics Covered:

* Executive Summary
* Market Overview
* Industry Life cycle
* Market Engineering Measurement
* Industry Challenges
* Market Drivers
* Market Restraints
* Revenue Forecasts
* Unit Shipment Forecasts
* Competitive Landscape:
* Market Share
* Barriers to Entry
* Regulatory Issues
* Critical Success Factors
* Future Outlook
* Database of Key Industry Participants

For more information visit
http://www.researchandmarkets.com/research/86be6a/global_methyl_este

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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