Best-in-Class Companies Experience 6.5x Average Customer Operations Performance Improvements Versus Competitors -- Do

BOSTON, MA, Apr 07 (MARKET WIRE) --
In today's economic climate, organizations are being pushed to deliver
results despite budget constraints and economic conditions. The latest
benchmark research report, "Operational Business Intelligence," announced
by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that
eighty-two percent (82%) of respondents are cutting budgets to some degree
as a result of the recession. In light of the economic downturn,
organizations are attempting to increase customer loyalty, and in so
doing, reduce customer churn and defections at a time when the customer
relationship may be the only source of revenue that can be counted on. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5392.

The report reveals the operational business intelligence capabilities that
top performing companies are acquiring to increase internal awareness and
focus on operational processes and performance. Aberdeen's research
further
found:

-- Best-in-Class performers are 84% more likely to utilize operational
forecast tools as part of their sales and customer-facing management
process

-- Best-in-Class companies are 79% more likely to enable access to and
analysis of operational data within an hour or less of business activity
taking place

"This is an age of urgency," says David Hatch, VP and Group Director,
Aberdeen. "While traditional Business Intelligence (BI) solutions continue
to address the strategic information needs of decision makers with
analysis of historical data and period-based trending, organizations are
realizing the potential of applying BI technology and approaches to more
immediate information needs."

A complimentary copy of this report is made available due in part to the
following underwriters: Dimensional Insight, Genesys, and Infor.

For complimentary access to Information Technology Research, including
Business Intelligence, please visit
http://research.aberdeen.com/index.php/-information-technology.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.

Copyright 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
David Hatch
Aberdeen Harte-Hanks
(617) 854-5329
david.hatch@aberdeen.com

Copyright 2009, Market Wire, All rights reserved.

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