Premier Jean Charest Receives COLD-FX Vancouver 2010 Pin in Honour of Quebec's Champion Figure Skater Joannie Rochette

QUEBEC CITY, QUEBEC, Apr 07 (MARKET WIRE) --
A photo for this release will be available via Marketwire on the picture
wire of The Canadian Press.

Quebec Premier Jean Charest today received the first COLD-FX Vancouver
2010 pin struck in honour of Quebec's Champion Figure Skater Joannie
Rochette. The unique pin is named - the "Joannie Pin" and was produced by
the makers of COLD-FX, the Official Cold and Flu Remedy of the Vancouver
2010 Olympic and Paralympic Winter Games.

The pin was designed to recognize Joannie Rochette's achievements on the
ice and is the only 2010 pin named after an individual athlete. On March
29th she was awarded a silver medal at the World Figure Skating
Championship in Los Angeles ending a 21 year drought for Canada at the
most important event outside of the Olympic Games.

She has become the hottest news in figure skating on the North American
Continent grabbing newspaper headlines and racking up feature spots on TV
interview shows on both sides of the border like Entertainment Tonight
and Quebec's most popular TV show, "Tout le monde en parle".

Of her presentation Joannie says, "The premier called me after my win in
Los Angeles. I was so thrilled. I wanted to give him something special so
I decided to give him this pin which was designed to honour me, but
really it honours all Quebec figure skaters and their energy, dedication,
devotion and the sacrifices they make to pursue this wonderful sport."

She adds, "I just hope to inspire young girls who want to achieve big
things in skating and make them believe it's possible."

Finding financial support for Olympians is often a challenge and Joannie
says COLD-FX approached her to become her sponsor when she needed
financial help the most. She says "We fill out sponsorship forms all the
time and get nothing. It's not easy to get sponsors when you're in
amateur sports and I'm happy to have COLD-FX support me." The Company's
offer of support came to her as a surprise and after she had used COLD-FX
on a barnstorming tour of Europe. She says, "The whole trip, I took the
stuff and never got sick. I am so happy to be working with COLD-FX. It is
never a good time to get sick and if I can do something to prevent that
from happening, I will."

In mid-April, she will be in Japan to participate in a major competition
and on April 23, she will join the Stars on Ice Canadian tour in Halifax
ending in Vancouver in May.

COLD-FX says the "Joannie Pin" is one of seven pins that have been struck
to honour Olympic sports. One of them is the only 'action' pin that will
be available during the 2010 Winter Games and features a 'goalie' of the
Canadian Gold Medal Hockey Team who 'moves' to protect his goal from all
comers.

COLD-FX announced last month that it will be providing $1 million worth
of COLD-FX to athletes training at Centre National Multisport Montreal
and Canada's six other training centres for Olympians.

About Afexa Life Sciences Inc.

Afexa Life Sciences Inc, founded in 1992, strives to transform people's
lives to be healthier and happier by focusing on prevention and recovery
through the use of evidence-based, naturally derived health products. The
Company's lead product COLD-FX strengthens the immune system and is
widely used as a leading over-the-counter remedy for helping to prevent
and relieve cold and flu infections. COLD-FX has been approved by Health
Canada and continues to rank as the # 1 selling cold and flu remedy in
Canada. For more information: www.afexa.com.

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Contacts:
Afexa Life Sciences Inc.
Media contacts:
Marie-Christine Choiniere Toupin
Directrice Executive, Marche du Quebec
(514) 758-0455
Email: mchoiniere@afexa.com

Afexa Life Sciences Inc.
6800 Cote-de-Liesse, Suite 302
St-Laurent, Quebec, H4T 2A7
(514) 739-1656 or Toll Free: 1-888-739-1656
(514) 739-1757 (FAX)
Website: www.Finilerhume.ca

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