Starbucks Announces the Opening of its First Store in Poland

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 4:13pm EDT

Company Expects to Capture an Increasing Share of the Rapidly Growing
Coffeehouse Markets in Central and Eastern Europe
AMSTERDAM & WARSAW, Poland--(Business Wire)--
Starbucks Coffee International, Inc., a wholly-owned subsidiary of Starbucks
Coffee Company (NASDAQ:SBUX), and American Restaurants Sp. z o.o., a
wholly-owned subsidiary of AmRest Holdings N.V, (AmRest)(WSE: EAT), through the
joint-venture company, AmRest Coffee, Sp. z o. o. will celebrate the opening of
the first Starbucks coffeehouse in Poland on Wednesday, April 8 in Warsaw at
Nowy Świat 62. 

"It is with great pride that we welcome customers to our first store in Poland
to discover our world of high-quality arabica coffees and the unique Starbucks
Experience," said Drew O`Malley, managing director - AmRest Coffee Sp. z o. o.
"Starbucks waited a long time to find the right opportunity to enter Poland, a
country that has enthusiastically embraced the coffeehouse culture. We are
excited to become a part of this growing tradition and a part of the community,"
continued O`Malley. 

The coffeehouse segment is the fastest-growing of the dynamic culinary sector in
Poland. According to horecanet.pl, a restaurant industry report, average annual
revenue growth of the Polish coffeehouse market between 1997 and 2007 was
estimated to be approximately 40 percent. Another report published by BROG Media
Biznesu showed a 30 percent growth in the Polish coffeehouse segment in 2007
alone. 

"Poland, as well as the rest of Central and Eastern Europe, represents
significant growth areas for Starbucks," said Buck Hendrix, president of
Starbucks Europe, Middle East and Africa. "To leverage existing strategic
business partnerships to accelerate our growth outside the U.S., it is essential
that we enter Poland with a strong and trusted partner like AmRest, who
understands the market and shares our values and passion for people, quality and
service." 

In 2008, AmRest opened the first Starbucks store in the Czech Republic and
operates nine locations in the country. AmRest is also Starbucks joint-venture
partner for the Hungarian market. There are more than 1,550 Starbucks locations
in 27 countries throughout Europe, Middle East and Africa, as of the end of
Starbucks fiscal first quarter. 

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and our
guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com. 

About AmRest

AmRest is the largest independent restaurant operator in Central and Eastern
Europe. It manages KFC, Pizza Hut, Burger King, Applebee`s, freshpoint and Rodeo
Drive sites in Poland, the Czech Republic, Hungary, Bulgaria, Serbia and Russia.
The company will operate Starbucks coffeehouses in Poland, Hungary and the Czech
Republic. For more information, please visit www.amrest.eu. 

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5935569&lang=en 





Starbucks Coffee Company:
press@starbucks.com
206-318-7100
or
Questia:
kmencina@questiapr.pl
pkabala@questiapr.pl
+48 22 623 07 00 

Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.