Bellstar Awarded Management Contract for Pemberton Valley Lodge

* Reuters is not responsible for the content in this press release.

Tue Apr 7, 2009 5:00pm EDT

  PEMBERTON, BRITISH COLUMBIA, Apr 07 (MARKET WIRE) -- 
Editors Note: A photo is included with this release.

    The owners of Pemberton Valley Lodge are pleased to announce that they
have awarded the hotel management contract to Bellstar Hotels & Resorts.
The 85-suite hotel is located in the heart of the Pemberton Valley, just
20 minutes north of B.C.'s iconic 4-season mountain resort - Whistler
Blackcomb. With the addition of the Pemberton Valley Lodge, Bellstar's
portfolio of boutique and luxury hotels and resorts continues to grow in
Western Canada's key tourism destinations, including the Okanagan Valley,
Rocky Mountains and Coastal regions.

    David MacKenzie, General Manager of the Pemberton Valley Lodge cited
Bellstar's experience with independent condo-hotels, their centralized
operating platform and their vibrant senior management team as key
factors in the decision. "Bellstar has a proven record of delivering a
disciplined approach to operations and proactive sales and marketing to
drive market share and enhance revenues," said MacKenzie.

    "Independent management contracts in strategic locations are major
opportunities for our growth," said Jon Zwickel, Executive VP of
Bellstar. "Bellstar is a turn-key solution for hotel owners seeking to
add value, strengthen their business and increase incremental profits."

    Pemberton Valley Lodge offers guests contemporary mountain design and
decor, upscale amenities and spacious guest suites. The resort includes
85 fully-furnished suites with Studio, 1- and 2-bedrooms, fireplaces,
full kitchens, in-suite laundry, and private balconies all with stunning
views of the surrounding Coastal Mountain range. Common amenities include
a swimming pool and hot tub, fitness studio, coffee bar, massage studio,
winter ski shuttle service to Whistler, and executive meeting rooms.

    Bellstar manages and develops destination resorts and boutique hotels in
Alberta's Rocky Mountains and in British Columbia's Okanagan Valley and
Coastal Regions. The boutique hospitality brand combines award-winning
service, employment standards and marketing excellence to deliver
exceptional resort experiences for guests and owners alike.

    For more information on Pemberton Valley Lodge visit
www.pembertonvalleylodge.com; for Bellstar, visit www.bellstar.ca.

    To view the photo associated with this release, please visit the
following link:
http://www.marketwire.com/library/20090407-407bhr_8001.jpg

Contacts:
Media Contact:
Bellstar Hotels & Resorts
Jessica Harcombe Fleming
(403) 695-3453 or Cell: (403) 969-8703
Email: jessica@bellstar.ca
Website: www.bellstar.ca/media/

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