Latinas in Charge

Accentmarketing's Latina Leadership Team Launches Initiative For Marketers
Targeting Today's Hard Working Latinas Navigating the Economic Crisis

MIAMI, April 7 /PRNewswire/ -- Today Accentmarketing's President, Maria
Romero, announced the first release of their new initiative "Latinas in
Charge" - a deep dive into the Latina experience today as documented by the
Latina-led agency and its partner in this project, Monica Torres PhD, of
SocialQuest. "Latinas in Charge" offers the marketing professional revealing
trends and insights on crucial issues impacting Latina life - the economy,
education, healthcare, and household finance.

Accentmarketing's managing partners - Romero along with Lisette Hoyo, Director
of Client Services and Diana Ocasio Fant, Executive Creative Director - set
the learning goals, while Dr. Torres developed the analysis' design to drill
down into the Latina psyche and capture today's Latina mindset.

Among the key economic insights identified in this first release, titled
"Latinas Take Control, Adapt and Move Forward":

-- Latinas are clear about not wanting someone who tells them what to do
with their hard earned money -they want someone who listens, informs
them and helps them with respect, dignity and understanding.

-- Latinas are interested in a wide range of products and resources that
they can draw upon from which to create their own family-driven
solutions.

"Accentmarketing is committed to keeping its finger on the pulse of the US
Hispanic community, by constantly identifying how the current reality and
trends will impact and shape the new Latino identity," Maria Romero stated.
"Being in-touch with Latinas and learning from them allows us to create
powerful ideas, producing measurable business results during our nation's
current era of enormous change."

"Latinas Take Control, Adapt and Move Forward" is available at
http://www.accentmarketing.com/OurCommunities/LatinasInCharge.html. More
detailed findings will be presented at The 9th Annual National Multicultural
Business Conference in Orlando, FL on April 30, 2009. Additional releases
from the "Latinas in Charge" initiative, focusing on health and healthcare
"Redefining the meaning of well-being", and on the Latina's evolving identity
"Quien Soy", will be available respectively in Summer 2009 and Fall 2009.

The "Latinas in Charge" initiative combines new qualitative research conducted
in LA and Miami with unique insights from the Latina-led agency and its
partner in this project, Monica Torres, PhD, of SocialQuest.

About Accentmarketing

Established in 1994, Accentmarketing (accentmarketing.com) is a full-service
Hispanic marketing communications agency with offices in Miami, Los Angeles
and Detroit. A certified minority owned business and member of The Interpublic
Group of Companies, Accentmarketing employs a multinational and multicultural
staff. The agency's client partners include the American Heart Association,
Farmers Insurance, GobiernoUSA.gov, Alltel Wireless, Chevrolet, the California
Association of Realtors, Kaiser Permanente, Brown-Forman and the US Navy.

About SocialQuest

Headed by Dr. Monica Torres, SocialQuest (socialquestinc.com), a marketing and
research consultancy, promotes the importance of incorporating cultural
dynamics when creating marketing strategies. SocialQuest excels at the
development and application of innovative proprietary research methods to
uncover actionable solutions to strategic planning, marketing communications,
sales promotions and multimedia creative needs.

Contact:
Claudia Miani / Accentmarketing
Tel: 305.537.2282
cmiani@accentmarketing.com

SOURCE Accentmarketing

Claudia Miani of Accentmarketing, +1-305-537-2282, cmiani@accentmarketing.com