Enjoy Seamless Music Connectivity With New "Xplod" Car Stereos From Sony

LONDON, Apr 07 (MARKET WIRE) --

-- New connectivity solutions to meet different needs: USB, iPod 1-wire
and Bluetooth car stereos

-- Enhanced technology delivers superior sound fidelity and ease-of-use

Sony is taking you on a joy ride with a new range of car stereos. Set your
music free with the new generation of Sony Xplod(R) USB, iPod(R) 1-wire
models, which gives you the convenience and freedom to connect with
almost any digital music player all from one port.

The USB 1-wire feature means no more separate ports for different kinds of
portable players. On a drive out with friends, they may want to share with
you their latest music library. It doesn't matter if it's stored in a USB
memory drive, iPod(R), iPhone(R) or a Walkman(R), simply plug and play
from the same USB port. Not only does the USB 1-wire allow you to easily
connect, but it also allows you to charge and control compatible digital
music players* from the head unit. The CD/MP3/WMA/AAC player CDX-GT930UI
gives you seamless connectivity, added security with a flip-down,
detachable faceplate and a large 4-line fluorescent display. Other USB
1-wire models in the GT range are the CDX-GT730UI, CDX-GT630UI and
CDX-GT530UI.

Adding an integrated Bluetooth(R) feature gives you a safer way to stay in
contact while on the road. While you can stream music wirelessly from your
Bluetooth mobile phone with this feature, more importantly you can make
and receive phone calls hands-free. When a call comes in, your music is
paused automatically, and you can talk with your hands on the steering
wheel and eyes on the road thanks to the built-in microphone. The
Bluetooth car stereo models with USB 1-wire are the MEX-BT5700U,
MEX-BT4700U and MEX-BT3700U.

The MEX-BT5700U is the creme de la creme of the Sony Xplod range with a
Phonebook Access Profile (PBAP) functionality, which transfers your phone
book information from your Bluetooth phone to its large 4-line display and
allows control through the head unit. For added flexibility this model
comes supplied with an external microphone in addition to the built-in
microphone.

These new Sony car stereo models are reinforced with Sony's original
technologies: Digital Music Plus Advanced (DM+ Advanced), ZAPPIN(TM) and
Quick-BrowZer(TM). Compressing audio can sometimes cause a loss in
quality as the high frequencies are removed from the original source to
make the file smaller. DM+ Advanced revitalizes your MP3 tracks by
restoring these lost frequencies allowing you to hear more of your music.
You don't need to worry about how much your music has been compressed
either, as DM+ Advanced is automatically optimized for any bitrate.
Quick-BrowZer helps you quickly find tracks stored on your digital music
players or MP3 encoded CDs. You can search by Artist, Album, Genre,
Playlist, file or folder by simply rotating the volume dial and pressing
to select. Sometimes you may not be sure of what you want to listen to.
This is when ZAPPIN comes in handy. One touch of the ZAPPIN button begins
scanning and playing clips of your music collection so you can find that
specific song to fit the mood.

Experience incredible sound and easy connectivity with Sony's Xplod car
stereos. They deliver uncompromising performance and durability and
deliver seamless entertainment.

For further information on Sony car stereo availability and pricing
please check your local PR contacts or retailers.

* Please check for full compatibility of your music player by visiting
http://support.sony-europe.com

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and
business practices to ensure that its products are developed in an
environmentally responsible way. This approach can broadly be divided into
three areas:

Product

-- The MEX-BT5700U, BT4700U, BT3700U, CDX-GT930UI, GT730UI, GT630UI and
GT530UI car stereos consume less than 3.0mA in Standby mode, which reduces
drain on battery and hence lowers fossil fuel consumption to charge battery
using the vehicle's engine.

Process

-- The packaging cushions used to protect Sony's car audio products
during transport are made from paper, which is easily recyclable.
-- Halogenated materials may pose a risk to the environment if disposed
of improperly. To minimize this risk for the MEX-BT5700U, BT4700U, BT3700U,
CDX-GT930UI, GT730UI, GT630UI and GT530UI, the flame retardants of all
cover/housing parts and the printed circuit boards are halogen-free.

Planet

Sony is determined to lead the way as a responsible
manufacturer, and as a result we are focussing on three key areas of
investment:

-- Reducing CO2 gas emissions
-- Increasing the percentage of renewable energy used in manufacturing
facilities
-- Minimising the resources used by our factories in manufacturing

"iPod" is a registered trademark of Apple Inc. "Sony" and "WALKMAN"
are registered trademarks of Sony Corporation. All other trademarks are
trademarks or registered trademarks of their respective owners.

About Sony:

Sony manufactures audio, video, communications and information technology
products for the global consumer and professional markets. With its music,
pictures, game and online businesses, Sony is uniquely positioned to be
one of the world's leading digital entertainment brands. Sony recorded
consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)
for the fiscal year ended March 31, 2008, based on an average market
exchange rate for the same period of yen 160.0 to the EUR. It employs
approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73
billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony
Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and registered
consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

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