ADTRAN ADvantage Partner Program Receives Five-Star Designation from Everything Channel

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Tue Apr 7, 2009 5:30am EDT

ADTRAN Program Noted for Excellence Among IT Vendors
HUNTSVILLE, Ala.--(Business Wire)--
ADTRAN®, Inc., (NASDAQ:ADTN), a leading supplier of next-generation networking
solutions, today announced it has been recognized by Everything Channel as one
of North America's top information technology (IT) vendors for its ADvantage
Partner Program. 

ADTRAN's partner program was awarded a Five-Star certification in the midsize
category, (firms with annual revenue between $100 Million and $1 Billion), in
Everything Channel's 15th annual 2009 Partner Program Guide (PPG). This
certification acknowledges ADTRAN's commitment and the strength of its programs
for reseller partners, which include IT integrators, technology solution
providers, and consultants. A list of PPG winners appears in the March 30 issue
of CRN magazine, the channel industry's leading publication, and online at
www.Channelweb.com, the world's largest channel industry portal. 

The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage Plus,
ADvantage and Registered) designed to increase partners' ability to win in the
Small and Mid-size Business (SMB) segment and to increase their profitability
while doing so. The combination of ADTRAN's NetVanta® solutions, which are
specifically geared to solve critical SMB challenges, and a strong channel
support program allow resellers and solution providers to differentiate
themselves with an innovative, value-driven offering that uniquely meets the
needs of their customers and creates new opportunities to grow their businesses.


"Now more than ever, the quality of a vendor's partner program determines how
profitable its partners will be. So for their commitment to their partners, and
their efforts to build quality programs, we congratulate this year's Five-Star
Partner Program Guide winners for helping to drive greater revenue in the
channel," said Robert C. DeMarzo, senior vice president and editorial director,
Everything Channel. 

"This award from Everything Channel validates our efforts in tailoring the
ADvantage Partner Program to meet the needs of our partners," said Ted Cole,
vice president of channel sales, ADTRAN Enterprise Networks Division. "Our
program provides the combination of support, recognition, and resources
necessary to help our partners enter new markets, create new business
opportunities, and grow their businesses quickly." 

About ADTRAN

ADTRAN, Inc. is a leading global provider of networking and communications
equipment, with a portfolio of more than 1,700 solutions for use in the last
mile of today's telecommunications networks. Widely deployed by carriers and
enterprises alike, ADTRAN solutions enable voice, data, video, and Internet
communications across copper, fiber, and wireless network infrastructures.
ADTRAN solutions are currently in use by every major U.S. service provider and
many global ones, as well as by thousands of public, private and governmental
organizations worldwide. 

For more information, contact the company at 800 9ADTRAN (800-923-8726) or via
email at info@adtran.com. On the Web, visit www.adtran.com. 

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and
accelerating technology sales channels. From branding and recruiting to
marketing and sales, Everything Channel offers technology marketers the
unmatched breadth and depth of global brands and market intelligence combined
with unparalleled audience loyalty and credibility serving all technology sales
channels through an extensive database. Everything Channel provides innovative
sales and marketing solutions to arm the sellers of technology with the
resources they need to achieve measurable and significant results. 

Keyword Tags:

adtran, partner program, smb 





ADTRAN, Inc.
Tammie Dodson, 256-963-6739
tammie.dodson@adtran.com
or
Everything Channel
Dan Neel, 212-600-3326
dneel@everythingchannel.com

Copyright Business Wire 2009

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