ADTRAN ADvantage Partner Program Receives Five-Star Designation from Everything Channel
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ADTRAN Program Noted for Excellence Among IT Vendors HUNTSVILLE, Ala.--(Business Wire)-- ADTRAN®, Inc., (NASDAQ:ADTN), a leading supplier of next-generation networking solutions, today announced it has been recognized by Everything Channel as one of North America's top information technology (IT) vendors for its ADvantage Partner Program. ADTRAN's partner program was awarded a Five-Star certification in the midsize category, (firms with annual revenue between $100 Million and $1 Billion), in Everything Channel's 15th annual 2009 Partner Program Guide (PPG). This certification acknowledges ADTRAN's commitment and the strength of its programs for reseller partners, which include IT integrators, technology solution providers, and consultants. A list of PPG winners appears in the March 30 issue of CRN magazine, the channel industry's leading publication, and online at www.Channelweb.com, the world's largest channel industry portal. The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage Plus, ADvantage and Registered) designed to increase partners' ability to win in the Small and Mid-size Business (SMB) segment and to increase their profitability while doing so. The combination of ADTRAN's NetVanta® solutions, which are specifically geared to solve critical SMB challenges, and a strong channel support program allow resellers and solution providers to differentiate themselves with an innovative, value-driven offering that uniquely meets the needs of their customers and creates new opportunities to grow their businesses. "Now more than ever, the quality of a vendor's partner program determines how profitable its partners will be. So for their commitment to their partners, and their efforts to build quality programs, we congratulate this year's Five-Star Partner Program Guide winners for helping to drive greater revenue in the channel," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. "This award from Everything Channel validates our efforts in tailoring the ADvantage Partner Program to meet the needs of our partners," said Ted Cole, vice president of channel sales, ADTRAN Enterprise Networks Division. "Our program provides the combination of support, recognition, and resources necessary to help our partners enter new markets, create new business opportunities, and grow their businesses quickly." About ADTRAN ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions for use in the last mile of today's telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across copper, fiber, and wireless network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide. For more information, contact the company at 800 9ADTRAN (800-923-8726) or via email at info@adtran.com. On the Web, visit www.adtran.com. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. Keyword Tags: adtran, partner program, smb ADTRAN, Inc. Tammie Dodson, 256-963-6739 tammie.dodson@adtran.com or Everything Channel Dan Neel, 212-600-3326 dneel@everythingchannel.com Copyright Business Wire 2009
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